On site in Greater Boston.
Company Overview: Our client, a leading regional retailer, is seeking an experienced and innovative Consumer Marketing Director to drive in-store traffic and elevate the brand’s presence. This dynamic role requires a strategic thinker with a robust digital marketing background and a passion for delivering results. The successful candidate will report directly to the CEO and work closely with a collaborative and high-performing team.
Key Responsibilities:
- Digital Strategy Development:
- Lead the development and execution of comprehensive digital marketing strategies across SEO, paid media, and social channels.
- Oversee and optimize the performance of external full-service agencies to ensure alignment with company goals.
- Promotional Calendar & Trade Shows:
- Plan and execute a strategic promotional calendar to drive traffic and sales.
- Coordinate and manage trade show participation to enhance brand visibility and generate leads.
- Analytical & Data-Driven Marketing:
- Team Leadership:
- Manage and mentor two marketing direct reports, fostering a collaborative and innovative team environment.
- Ensure seamless coordination and communication across the marketing team and other departments.
- Direct Marketing & Segmentation:
- Develop and execute direct marketing campaigns, leveraging segmentation to target specific consumer groups effectively.
- Innovate and bring new marketing ideas to life in the direct-to-consumer retail space.
Qualifications:
- Experience:
- Proven track record in driving traffic to retail locations through digital and direct marketing strategies.
- Extensive experience in SEO, paid media, and social channel management.
- Demonstrated success in planning and executing promotional calendars and trade show participation.
- Strong analytical skills with the ability to interpret data and guide decision-making.
- Skills:
- Expertise in digital marketing tools and platforms.
- Excellent project management and organizational skills.
- Highly collaborative team player with strong interpersonal skills.
- Creative thinker with the ability to bring innovative marketing ideas to life.
- Education:
- Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.
Work Environment:
- This position requires in-office presence two days a week at our client’s Boston, south location.
- Highly collaborative and inclusive team culture where every idea is considered and valued.
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