The Opportunity: We are currently seeking a highly skilled and dynamic sales professional to undertake the key leadership position of Director of Membership Development - South Florida, within our organization.
This role centers on three fundamental initiatives: proactively promoting real estate, membership, Retreats and Events at The Abaco Club to potential clients, developing new partnerships for the Abaco Club in South Florida, as well as ensuring the delivery of exceptional service to our existing members.
The ideal candidate will be responsible for creating a strategic territory plan for South Florida, executing sales strategies, fostering member engagement, ensuring member retention, hosting various events, actively prospecting for new members, and collaborating with our real estate, marketing, and Retreats teams. The successful candidate will embody the welcoming essence of our membership program, playing a vital role in its growth through proficient sales strategies and the cultivation of positive relationships with our esteemed members.
Duties and Functions:
Real Estate, Membership, Retreats & Events Sales:
- Strategically market and sell new real estate and club memberships to prospective clients through diverse channels, encompassing both in-person and online. This involves outbound sales efforts and following up on leads, digital marketing, attending networking events, and creating promotional materials.
- Develop a deep understanding of club ownership benefits, pricing structures, and special offers to effectively communicate these to potential members.
- Collaborate with the sales team to achieve monthly and quarterly membership sales targets.
- Employ sales technologies and Hubspot CRM to document and track sales activities.
- Formulate a sales territories plan to facilitate prospecting efforts and enhance brand awareness.
Member Relations:
- Provide exceptional service through engagement of current members by promptly and professionally addressing their inquiries, concerns, and requests.
- Cultivate positive relationships with members to enhance their experience and improve member retention.
- Actively seek and relay member feedback to enhance the membership program.
Membership Engagement:
- Create and execute engagement strategies to increase member participation in events, programs, and activities.
- Organize and manage member-exclusive events, promotions, or initiatives to boost participation and overall member satisfaction.
Promotion and Outreach:
- Engage proactively in marketing and outreach initiatives to promote the latest real estate offerings and memberships. This involvement may encompass event attendance, community outreach, and online marketing efforts.
- Serve as a representative of the organization at external events and networking opportunities to attract potential members.
Data and Reporting:
- Maintain accurate records of membership interactions, sales, and inquiries.
- Prepare regular sales pipeline reports detailing membership sales and engagement for the management team.
Qualifications Standards:
Education/Experience: Bachelor's degree in business or a related field. Possess a minimum of 5 years of experience in business development and sales. Spanning the revenue sales funnel, in aspects of real estate, luxury travel, new construction sales, corporate strategy, business development, or related fields.
Location: This role is based in South Florida with travel to the Bahamas on a regular basis.
Sales Proficiency: Proven experience in sales with a track record of meeting or exceeding sales targets. Excellent communication and interpersonal skills are a must.
Customer-Centric: Exceptional customer service skills and the ability to build and maintain positive relationships with both members and potential clients.
Marketing Insight: Basic knowledge of marketing and promotional strategies to effectively drive awareness.
Team Collaboration: The ability to work effectively with diverse teams to achieve shared objectives.
Organizational Prowess: Strong organizational skills for managing member data, tracking sales, and providing performance reports.
Enthusiastic: A passion for membership programs and a strong commitment to enhancing member experiences.
