Head of Marketing, Amazon Buy with Prime (B2B)
The Buy with Prime (BwP)/MCF team’s mission is to help merchants grow their businesses beyond Amazon.com by externalizing the best of Amazon’s supply chain and direct to consumer (DTC) services. We are looking for an experienced and customer-obsessed Marketing Leader to help us delight shoppers and merchants alike. This leader will ensure marketing plays a critical role in upstream strategy creation and aligning stakeholders as well as downstream execution of strategy with the team.
Key job responsibilities
- Global Product Marketing for Supply Chain and direct to consumer initiatives.
- Lead generation, adoption, and retention of merchants across self-service registration (SSR).
- Segment specific marketing for SMB and Enterprise merchants.
- Marketing campaigns for Prime shoppers through Amazon high velocity events like Prime Day, Merchant specific topical events, On Amazon Discovery.
- Foundational capabilities like Brand, content, Website and Insights.
About the team
Buy with Prime is helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members. For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.
Multi-Channel Fulfillment (MCF) aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers. MCF represents the core fulfillment capability of Buy with Prime (BwP), a new business initiative for Amazon.
- 12+ years of professional non-internship marketing experience
- 8+ years of experience managing and developing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience communicating results to leaders
- Experience guiding creative input, development and execution from concept to completion
- Experience in lifecycle marketing, leads generation
- Experience leading across multiple locales
- Hands on experience of working across the various sub streams of marketing like, Brand, Digital, PMM, Insights
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr
