Summary
The Director of Sales spearheads our sales efforts with a strong emphasis on aligning with our core company values: Caring, Trust, Stewardship, Respect, Integrity, Innovation, and Collaboration. This position’s leadership is pivotal in guiding and inspiring a high-performing team to maintain high occupancy in our existing campus while driving and meeting sales goals for our new West Tower expansion. Under the direction of the Chief Executive Officer and in collaboration with the Leadership Team, this role is responsible for leading the sales of Horizon House Independent and Assisted Living apartment homes and the West Tower expansion project. This role works with cross functional teams to ensure that Horizon House maintains its reputation as a great place to age in the Pacific Northwest. This position also works closely with the finance team to ensure that revenue goals, related to occupancy, are met. The West Tower expansion project is essential for the sustainability of Horizon House; therefore, fifty percent of this leadership role is selling, and fifty percent is administrative.
Essential Job Duties
- Recruits and retains qualified sales staff to achieve occupancy goals.
- Achieves or exceeds budgeted occupancy and sales goals for Horizon House’s Independent Living, Assisted Living, and West Tower sales.
- Develops and implements sales strategies, including lead generation tactics, events, and building relationships.
- Conducts community tours and consults with prospective residents to drive sales.
- Sells “Blue Sky” using marketing materials and technology.
- Utilizes and maintains a customer relationship management (CRM) system to track and report departmental and individual activity.
- Manages and maintains a healthy lead base.
- Reports and forecasts sales activity, including monthly, quarterly, and year-end reports.
- Works closely with the Director of Marketing and Communications to develop and coordinate marketing efforts that drive leads to Horizon House.
- Works with the Director of Assisted Living and other team members to manage the Continuum of Care.
- Implements and evaluates Sales processes that are efficient and results-oriented.
- Prepares and manages the annual Sales departmental budget.
- Researches competitors and national trends that inform recommendations for entrance fees, contract modifications, and monthly fees.
- Works with consultants and vendors to ensure that Horizon House is receiving value from their products and services.
Essential Leadership Competencies
- Strong Sense of Ethics
- Problem Solving
- High Emotional Intelligence
- Empowers Others
- Nurtures Growth
- Belief in Accountability
- Builds Relationships
- Takes Initiative
- Embraces Diversity, Equity, Inclusion and Belonging
- Ability to Inspire
Essential Experience/Knowledge/Education/Specialized Training
- Five (5) years’ experience in sales and marketing required.
- 2-3 years’ experience leading teams.
- Experience in CCRC sales or apartment/property management preferred.
- Bachelor’s degree from an accredited institution (required) Requires a proven record of successful high-end sales.
- Proven expertise in relationship marketing.
- Experience with spreadsheets and cost projections forecasting sales quotas and goals.
- Customer Relations experience desirable.
- Must be fluent in the English language and be able to follow written and verbal directions.
- Must be able to perform work independently.
- Must demonstrate ability to interact appropriately with seniors.
- Excellent computer skills, including competence with Microsoft Office (Word, Excel, Outlook), database management software, and use of the Web.
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