Chief Marketing Officer
President's Office
The University of Saint Thomas is a growing and innovative Catholic university committed to forming students and serving society in accord with the religious and intellectual traditions of Catholic higher education as expressed in Ex Corde Ecclesiae. Founded in 1947 by the Basilian Fathers, the University of Saint Thomas is an internationally respected private, co-educational, comprehensive university. For more than 75 years, we have been graduating students into successful careers in medicine, education, business, public administration and more - throughout Houston and across the globe. The University of Saint Thomas enrolls a student body that reflects the Catholic Church's global reach with nearly 4,000 undergraduate and graduate students from 34 states and 61 countries on its home campus in Houston's beautiful Museum District, Innovation Corridor and just steps from downtown and the famed Texas Medical Center. The University also has other satellite locations throughout the metro area and online.
Job Summary
University of Saint Thomas seeks a dynamic, creative and entrepreneurial marketing executive to serve as their next Chief Marketing Officer (CMO). The new CMO, reporting to the President, should have a solid background within all aspects of Marketing including building brands, communicating brand value, creating go-to-market (GTM) strategies, digital marketing, social media, print, video, podcasting, PR, and market research. In addition, the new CMO should be a practicing Catholic and have some understanding of the Catholic university marketplace.
The Opportunity
The CMO position calls for a talented marketing executive who has at least 15+ years within advanced marketing positions and has worked within Catholic Education in their career. In addition, the position should understand college admissions, fundraising, finances, and have a zeal for crafting stories of educational excellence. The CMO will serve as a key member of the President's cabinet and will work collaboratively with senior leaders to elevate knowledge of the University among not only prospective students and their families but also among a larger global Catholic audience including alumni. The CMO should have on their radar areas to create compelling content for print, web, social media, and video in order to improve results in student recruitment, college fundraising, and Catholic media. The CMO also works with the President on strategies to further strengthen the University's reputation in the Catholic education landscape. The CMO should be innovative, well versed in new media technology and strategies and have marketing skills honed outside of the educational world. They should also be a practicing Catholic and have a yearning to marry these attributes to lift University of Saint Thomas to new heights.
Experience, Qualifications, and Competencies
- Bachelor's Degree required with an emphasis on communications, marketing, public relations or related field. A Master's level degree is preferred.
- Minimum 15+ years of progressively responsible positions in marketing, public relations and/or communications with a minimum of five years of experience in planning, writing, editing and production of marketing literature, press releases, newsletters and other print publications.
- Experience must include managing a marketing and communications department.
- Experience developing and implementing effective social media strategies.
- The individual must demonstrate a thorough understanding of the Roman Catholic Church's teachings including but not limited to social, moral, and political issues and the Church's teaching on the value of Catholic education, in particular, Ex Corde Ecclesiae.
- Proven exercise of good judgment and sound decision-making.
- Individual must demonstrate strong interpersonal skills, effective speaking and presentation skills, and proficient writing skills.
- Individual must demonstrate a strong personal work ethic and be self-motivated and results-oriented, with strong leadership abilities/management proficiency and collaborate with all University enrollment-related offices to provide the best possible service to prospective students, parents and visitors in order to achieve University enrollment goals.
- Collaborate with the Office of Institutional Advancement to support annual fundraising, Capital Campaign and events that serve to increase enrollment and student retention.
Accomplishments
- Individual must be able to think creatively and strategically to successfully mediate and negotiate with individuals and groups internally and demonstrate the skills necessary to effectively deal with ambiguity and to overcome obstacles to cooperation and foster effective relations.
- Demonstrated strong team building skills and the ability to work effectively and collegially.
- Individual must have demonstrated effective organization and planning skills.
The University of St. Thomas is an Equal Opportunity Employer.
