Company Description
Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.
Job Description
Merkury, Dentsu's global identity and data platform and a pioneer in the industry as the first patented person-based identity and data platform for addressable media, is looking for a VP Product Solutions, Media in the US to help continue to increase revenue and market growth for our business. You will work in collaboration with our Growth and Client Service leaders across dentsu Media agencies to lead and integrate the Merkury Media people-based platform into new business opportunities across Carat, iProspect, and dentsuX.
You will manage media RFP opportunities as a key member of the agency pitch team and proactive new business opportunities across agency accounts and prospects. Responsibilities include understanding current client media planning and buying approaches, business goals, KPIs, and partners specific to identity and data-driven audience strategy and development, how clients are using their 1st-party customer and 3rd-party data sources, ad-tech, and measurement platforms currently, and what's possible to improve and lead in the industry with person-based, addressable strategies enabled by the Merkury Media platform.
You will be the subject matter expert, able to organize, craft, and present Merkury Media product presentations in internal meetings and pitch situations that illustrate how Merkury Media enables dentsu Media's unique insights, planning, buying, and measurement process based on Merkury IDs, data, and connections across proprietary planning and buying platforms and the most open and interoperable connections to leading ad-tech and media partners.
Additional responsibilities include collaboration with clients and Merkury product team members, analytics staff, and dentsu Media team members to assess client needs during the pitch process, develop and present high-impact product demos, manage the process of ingesting and matching client 1st-party customer data, and using Merkury's wealth of consumer data to develop and illustrate target audiences and strategies for addressable and person-informed media. You will collaborate on wider opportunities working with Merkury Enterprise Solution leads for identity and data products for client databases, mar-tech, CRM, and experience.
You will support Merkury product, pitch, and agency leads to develop appropriate Merkury Media platform fees and support staffing plans and ensure that contracts and any required data privacy and regulatory standards are managed.
This is an exciting opportunity for an experienced platform sales, client service, or solutions team member to be at the forefront of innovation in the growing media identity and data platform industry. This is a remote position reporting to the Chief Strategy Officer, Merkury and partner and collaborate with our Merkury and dentsu Media team members. You will not have any managerial responsibilities.
Qualifications
- Bachelor's degree in business, marketing, or analytics
- 8+ years of experience in an ad-tech or agency audience/data platform sales, client service, or solutions role.
- Experience summarizing client opportunities in media and translating into the creation of presentations.
- Experience with identity and data companies and solutions for media audiences, insights, planning, targeting, and measurement.
- Experience working with DMPs, DSPs, data onboarders, or data companies as part of sales, partnership, or client efforts.
- Experience collaborating with sales leaders to ensure important information, stage, and sizing of potential deals is reported.
- Expertise in pitch situations representing identity/audience data platforms or strategies in media (cookieless, identity, data for targeting)
- Experience collaborating with business and sales leads to develop product or solution pricing and contracts, collaboration on negotiations with clients.
Additional Information
The anticipated salary range for this position is $163,000 - $263,350. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry, and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions, and in our teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the Company) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances.
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