Brief Description

Position Summary

Are you a resourceful, digitally savvy, and an insight driven marketer? Can you juggle relationship management with marketing plan development? We need the right candidate who will partner with division teams and collaborate with marketing team members to meet Healthcare division goals. You will establish marketing strategies and tactics to drive demand generation, engagement, and results. This includes but is not limited to strategic omnichannel planning and execution to grow audience database size and engagement. You will be immersed in all facets of marketing, from content development to website metrics to launch of new services and products, to name a few. Got specific marketing skills? Let us know how you can put them to work!

Person Reports To

Vice President of Marketing

Supervises

N/A at this time

Essential Functions

Create omni-channel campaigns that leverage organic/paid media channels, search engine marketing, PR and other vehicles
Leverage and maximize email channel – create journeys and email flows that drive engagement, foster email performance metric growth, and minimize email attrition
Develop value propositions and proof points to address target needs
Build plans and communicate with key stakeholders for feedback
Build and manage annual audience development budgets and strategic marketing plans based on defined objectives for assigned targets
Development of marketing plans that align with overarching strategic objectives, brand dynamics and audience insights
Drive the development of brand positioning, narratives, and content storytelling to drive content development plans across formats
Manage the creation of all promotional marketing materials
Be accountable for measuring, reporting and provide ROI on campaign results – and provide regular analyses and insight reports on marketing performance
Work with division to understand Audience insight, including market segmentation, targeting, and positioning
measurement plan with KPIs to track performance of brands, campaigns and channels

Additional Functions

Manage external vendor partners
Ensure strict adherence to budget
Demonstrate leadership behaviors and ensure compliance with NJII brand and style
Identify areas for process improvement, i.e., workflows and collaboration
Knowledge of marketing trends, developments, and best practices

Prerequisite Qualifications

Bachelor's degree in marketing required. MBA preferred.
Minimum 5 years of relevant professional experience
Strong quantitative and analytical skills
Experience managing a team is a plus
Must have growth mindset and ability collaborate across stakeholders
Marketing Automation experience is a plus
SEO/Google Search Console experience is a plus
Great problem-solver
Self-motivated and autonomous with excellent communication skills
Experience working with stakeholders of all levels (including Executives)

Final candidates will be subject to a background screening. Employment or continued employment is contingent upon NJII’s acceptance of the results of the background screening.

#J-18808-Ljbffr

New Jersey Innovation Institute

New Jobs

Marketing Director, Healthcare