Job Description

This position must be based within a 30 minute commuting distance of designated market.

The Educator, On-Premise Hospitality is responsible for delivering brand, cocktail and bar operations education in support of a portfolio of spirit brands across a designated market or state territory, while developing trade relationships and driving brand opportunity with customers (on-premise account decision makers).

Reporting to the Manager, On-Premise Hospitality, the Educator will serve as a brand mentor to local trade and to Advisors on the agency’s local team. The Educator will represent brands at area trade-focused events within the designated market or state territory.

_ Core Responsibilities/Activities:_

Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Trade Education. Impart brand history, production, taste profile, cocktail and bar operations knowledge to clients, distributors, trade and consumers
Brand Representation. Represent brand(s) at local trade-focused events with education, mentorship, networking and tastings
Education Content Development. Works with Division Educator to develop industry-forward educational content to share with and on-premise audience
Customer Engagement. Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions
Local Mentorship . Mentor local agency Advisors on brand knowledge, instilling and developing a passion for the spirits industry
Social Media Presence . Utilize social platforms to support brand initiatives and showcase portfolio expertise
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Brand, market, competitive and customer insight curation
Media training, as scheduled by agency HQ
Cultivate Opportunities. As a local market industry influencer, seek out opportunities within the market for brand engagement with noted members of industry trade
(Limited) Travel. Serve as backup for Division Educator on large-scale event and media requests within the division.

_ What Success Looks Like:_

Performance growth (exceeding goals) in on-premise accounts across market
Delivery of program activities within the on-premise environment
Growing presence on social media
Positive 360º feedback from manager, Division Educator and local clients
High rate of positive feedback from attendees of education seminars
Share of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
High rate of added value across territory (going over and above with our client partnership in the field)
Expanding education knowledge

The physical demands of this role require the following:

Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Qualifications:
Qualifications

5-7 years of experience in the spirits or hospitality industries
Experience representing spirit brands in a field-based or ambassador role
Excellent knowledge of spirits production across several categories of spirits
Established network of industry professionals within market
Excellent knowledge of liquor laws, regulations, and rules
Strong understanding and experience in cocktail culture and/or hospitality industry operations
Confident and outgoing with excellent personal presentation and communication skills
Ability to tailor communications for a variety of on-premise environments
Deep understanding of market and industry trends
Strong budget management skills
Social media fluency
Ability to work remotely
Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
Must have access to reliable transportation to travel to and from accounts
Desire for mentorship and willingness to mentor others, contribute to team culture
Bilingual (English and Spanish-speaking) a plus
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Additional Information

The base compensation range for this job classification is between $92,000.00-$116,500.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Inspira and Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Inspira and Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.

Qualifications * 5-7 years of experience in the spirits or hospitality industries * Experience representing spirit brands in a field-based or ambassador role * Excellent knowledge of spirits production across several categories of spirits * Established network of industry professionals within market * Excellent knowledge of liquor laws, regulations, and rules * Strong understanding and experience in cocktail culture and/or hospitality industry operations * Confident and outgoing with excellent personal presentation and communication skills * Ability to tailor communications for a variety of on-premise environments * Deep understanding of market and industry trends * Strong budget management skills * Social media fluency * Ability to work remotely * Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required * Must have access to reliable transportation to travel to and from accounts * Desire for mentorship and willingness to mentor others, contribute to team culture * Bilingual (English and Spanish-speaking) a plus * Manage administrative tasks with attention to meeting agency compliance guidelines and standards Additional Information The base compensation range for this job classification is between $92,000.00-$116,500.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions. This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more! Inspira and Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law. Inspira and Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [recruitment@enthuse-marketing.com](mailto:recruitment@enthuse-marketing.com). #J-18808-Ljbffr

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Educator OnPremise Hospitality Washington DC