Digital Marketing Consultant
The Digital Marketing Consultant guides the implementation of website marketing techniques and basic search and lead management processes with automotive retail dealers and OEM field personnel through proven best practices, improvement plans, and training personnel on the use of necessary reporting tools. Known as the OEM digital advisor, the Digital Marketing Consultant works to achieve program and aligned regional goals, maintaining assigned regional, area, and dealership relationships. The Digital Marketing Consultant analyzes the current digital marketing state and consults with area teams and dealership personnel regarding strategy, tactics, roles, and responsibilities. This position travels 3-4 days per week.
Territories include WI, AR, OK, OH, IL
Job Description
Responsibilities Include:
Maintains thought leadership competitiveness of interactive marketing and sales industry trends by staying current via continuous learning, attending conferences, or becoming a member of industry associations.
Known for growing strong OEM relationships with corporate and assigned area personnel, managing to ensure positive feedback from dealers, regional and area management, developing trust and value.
Known as the digital advisors to area and regional personnel and dealership executive management, driving acceptance of digital marketing best practices throughout the area and dealership.
Leads the implementation of lead management, website marketing, lead management tool use, and basic search techniques reflecting proven best practices.
Provides training on Ansira products, program specifics, and associated OEM digital marketing products to dealers, area, region, and other digital advisors.
Becomes familiar with OEM digital marketing related programs to be able to confidently review the benefits and features for dealership management assessment, providing feedback for program improvements.
Communicates pro-actively with region and dealers on program progress through email, phone, and in-store visits, providing feedback and recommendations relative to performance.
Regularly attends area and regional dealer and field staff meetings, delivering presentations at OEM-sponsored meetings and seminars, as requested, utilizing effective presentation and facilitation skills.
Provides reports as directed by Program Manager, submitting internal reports and expense entries prior to deadlines, accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned region.
Consistently meets all assigned program objectives.
Key Success Factors:
Software: Word, Excel, PowerPoint, Basic Search, Ansira Products
Expert in Automotive Digital Marketing practices, OEM approved CRM tools, and individual dealership Internet sales and workflow
Automotive Retail Operations
Process/Performance Improvement Consulting
Adult Learning Methodologies
Qualifications & Job Requirements:
Bachelor's Degree or Dealership Industry experience preferred
Track record of leading larger scale business improvement projects and teams
Familiarity and expertise related to digital software, tools, and knowledge required to perform as a digital marketing expert, as appropriate
Preferred Attributes & Qualifications:
Results oriented and driven
Sense of urgency and need for speed
High ability to organize and prioritize multiple complex projects
Ability to collaborate and build relationships across all levels of the business
Effective communication skills including the ability to lead and deliver leader presentations
Keen eye on business improvement potential and ability to take swift action
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