AASLD, an association for scientists and healthcare providers in the field of liver disease, seeks a talented and dynamic marketing manager to join our marketing and communications team.
The Manager, Marketing is responsible for the implementation and execution of multi-channel marketing plans for various campaigns as assigned by the Director, Marketing. They must lead the execution of marketing tactics including writing and reviewing content and serving as the marketing lead and project manager of assigned campaigns. They are responsible for ensuring message and tone consistency including brand alignment across their campaigns and marketing assignments.
Key responsibilities include:
Collaboration: Works closely with creative and internal teams to deliver campaigns and initiatives for assigned products/programs/events representing MarCom
Campaign Planning: Develops and executes marketing campaign to promote AASLD-assigned products/programs/events across multiple channels.
Campaign Content Creation: Oversees and executes the creation of all marketing materials including but not limited to website, social media posts, email, digital and print advertisement, and onsite event materials ensuring brand consistency in messaging and adherence to brand guidelines.
Creative Project Management: Oversee end-to-end design process with creative agency or graphic designer for campaign assets.
Performance Tracking: Monitors campaign performance of marketing initiatives and develops reports on key metrics including opportunities for improvement(s).
Budget Allocation: Ensures funds are allocated efficiently across assigned campaigns and channels including ensuring all tactics are within budget and delivering a significant return.
Brand Positioning: Ensures the brand is effectively in the market to differentiate from competitors and ensure product brand consistency across campaigns.
The ideal candidate will have a minimum of 3 years of marketing manager experience including production of content for multiple channels including digital and print; onsite/event branding; and management of multiple projects and design requests. Association experience is preferable. The candidate should have strong written and verbal communication skills and have experience in a variety of communication and marketing mediums. Possess strong project management skills including the ability to prioritize tasks, ideally with experience managing across multiple departments and outside vendors. Individual must be highly organized with a keen attention to detail and be able to work both independently as well as in a collaborative team.
PandoLogic. Category:Marketing & Biz Dev,
