VPPPA is seeking a creative, detail-oriented candidate for the position of Digital Communications Manager. The ideal candidate will possess strong writing skills and a firm understanding of effective online communications and marketing best practices to communicate the mission and achievements of VPPPA and its members. This position will oversee the development and production of VPPPA's online newsletters, including both weekly and monthly products, as well as the association's social media accounts and distribution of press releases/notifications. VPPPA is a growing organization and the opportunity for career development & advancement-and to build out the association's communications strategy-are ample.
This position will report directly to the VPPPA Executive Director and work closely with s/he to develop new processes, strategies and products to effectively communicate with VPPPA members, stakeholders and the general public. Collaboration is a critical component of this position-with fellow staff, volunteer leaders and partners-in order to fulfill our mission to advance workplace health & safety excellence across the country. VPPPA offers a hybrid/remote working environment for all employees.
Key Responsibilities- Communications: Oversees the day-to-day digital communications efforts for VPPPA, including social media, email and newsletter production.
- Digital Marketing: Develops and expands innovative, impactful digital marketing and social media presence for VPPPA programs.
- Social Media: Collaborates with staff and members to develop blog, social media & website content for VPPPA.
- Strategic Marketing: Develops and implements strategic digital marketing plans and forecasts to achieve objectives for VPPPA's programs and services, with a primary focus on growing market share and membership.
- Sponsors & Partners: Works to elevate partner and sponsor digital and social media marketing efforts through creative development & implementation of customized solutions.
- Digital Campaigns: Plans and executes electronic campaigns for promotion and launching of new products and initiatives.
- Branding: Ensures consistent communication of brand throughout VPPPA, members and sponsors/partners using the association's brand standards; assures communication of brand both internally and externally to customers, sponsors and other business partners.
- Outreach: Maintains relationships with public agencies by organizing and developing specific digital outreach programs and materials.
- Data Evaluation & Market Strategy: Analyzes relevant data points/metrics and recommends goals and objectives based on results. Undertakes continuous analysis of competitive environment, external threats, etc. and issues that may impact the association, and develops best practices for marketing.
- Other duties as assigned.
Qualifications- Education: BA or BS in marketing, communication or relevant field, preferred.
- Experience: 3+ years experience in electronic marketing, communications, and/or public relations.
- Travel: willingness to travel when needed to attend association, chapter and/or partner events.
Desired Skills- Proven track record of success in digital communications or marketing leadership.
- Excellent written and verbal communication and organizational skills.
- Experience overseeing the design and production of communications materials, publications, digital marketing materials and social media campaigns.
- Excellent proofreading skills and attention to detail.
- Ability to manage multiple projects independently.
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