Reports to: Vehicle Sales Manager
The vehicle salesperson will be directly responsible for selling new and/or used vehicles at dealership gross and volume standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.
QUALIFICATIONS
EDUCATION
High school diploma or the equivalent.
LICENSES
Driver's License
Sales License
Other Licenses
OTHER
- Ability to read and comprehend instructions and information.
- Professional personal appearance.
- Excellent communication skills.
- Ability to meet company's production and quality standards.
- Aptitude for retail selling to the general public.
- Ability to accompany customers to examine vehicles on the lot.
- Ability to explain and demonstrate features of the vehicle.
PHYSICAL REQUIREMENTS
- Spend time outdoors in the weather and elements.
- Spend time indoors in air-conditioned areas.
- Regularly sit, stand, walk, bend, twist, stoop, kneel, and squat.
- Lifting of 25 lbs to 50 lbs infrequently.
- Reaching and/or lifting overhead infrequently.
- Climbing stairs.
- Repetitive hand/finger movement regularly.
- Grasping/grabbing with hands infrequently.
- Pushing and pulling infrequently.
EXPECTATIONS
GENERAL EXPECTATIONS
- Devote himself/herself to ensuring satisfaction to customers.
- Determine management, production, and quality requirements by asking questions and listening.
- Attend company meetings as required.
- Maintain a follow-up system that encourages follow-through with assigned projects.
- Establish personal performance goals that are consistent with company standards of productivity and devise a strategy to meet those goals.
- Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
- Understand the terminology of the business and keep abreast of technology changes in products and services.
- Know and understand the federal, state, and local requirements which govern the company’s business.
- Follow lawful directions from supervisors.
- Understand and follow work rules and procedures.
- Participate in performance management.
- Interact well with others and be a positive influence on employee morale.
- Uphold the company’s non-disclosure and confidentiality policies and agreements.
- Work evening, weekend, and holiday work hours as required.
JOB-SPECIFIC EXPECTATIONS
- Know departmental and personal sales objectives.
- Develop a plan to accomplish daily, monthly, and annual objectives.
- Use all reasonable methods of prospecting for customers.
- Greet walk-in customers and record their name, address, and phone number.
- Determine each customer's vehicle needs by asking questions and listening.
- Demonstrate and test drive vehicles.
- Verify that customers are qualified for their wants, needs, and ability to buy.
- Use the GM Vehicle Locator system effectively and efficiently.
- Write complete sales orders, secure deposits, and process paperwork in accordance with prescribed dealership policies.
- Prepare credit applications and refer all customers to the finance and insurance manager.
- Close deals.
- Perform pre-delivery inspection and road test before delivery to customer.
- Deliver vehicles to customers after purchase, explaining operating features, warranty, and service policies.
- Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Move and arrange display vehicles on the showroom and on the lot as directed by management.
- Deal with customer complaints in a sensible manner by showing empathy and a pleasant attitude to show our commitment to excellent customer service and to increase customer satisfaction and loyalty.
- Know and understand the federal, state, and local laws which govern retail auto sales.
- Assist Used Vehicle Sales Manager in appraising trade-ins, if requested. Notify Used Vehicle Sales Manager of essential reconditioning needs.
- Attend pertinent training and stay current with sales department concerns and sales techniques. Understand the terminology of the automobile business and keep abreast of technology changes in the product. Pass all required GM training in the time required for certification.
- Become familiar with competitive products, including equipment, prices, models, series, and trading practices.
- Attend sales and training meetings.
NOTE: This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).
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