Founding GTM (Go-To-Market) Lead/GTM Manager

MDA Edge • New York, NY, United States • $200k - $250k / year • 4w ago

What we're looking for:

We are looking for an absolute star to champion the Go-to-Market motion. This individual will help us find our early adopters while also guiding the company in the correct strategic direction.
The role is a mix of GTM strategy, marketing, and traditional sales. It requires the hustle of an SDR (outreach, cold calling...etc) but at the same time have the insight and strategic thinking to iterate, and continuously improve the company's GTM strategy.
This role requires a balance of tactical sales execution PLUS an eye for strategic thinking.

Responsibilities:

You will be the point person to helping us identify our Ideal Customer Profile (ICP) and ultimately helping us achieve product-market-fit (PMF); Every single employer could be a customer... so who do we target and why does our value prop resonate with them?
You will be the primary person responsible for customer outreach. Note: you will not necessarily be focused on closing. Booking meetings and getting feedback from prospects is much more important at this stage. IMPORTANT: This is NOT a quota-carrying role. There will be no commission structure to start. To offset the lack of commission, meaningful equity (up to 1%) will be granted.
You have superb communication skills and are able to empathize with customers, collect feedback, and share findings with our team.
You will be the first person on the GTM team. Upward career trajectory is unlimited. Can grow into a leadership role quickly. Strong performance will lead to the need to build a team around yourself.

Other considerations: The product we are selling is also fairly complex from a financial and legal perspective. So the hire must have appetite for complexity and develop a deep understanding of how our product offering actually works...so much so that they can explain it and sell it to prospects.

Must haves:

Professional experience: at least 3 years of experience.
Character traits: highly ambitious, competitive, intense and strong drive to win.
Aspirations: long term goal to run the revenue function of a large company.

Nice to haves:

Location: Based in NYC and excited to work in-person with the rest of the team.
Prior companies: Ramp, Rippling, Brex, Zenefits, WeWork, and/or Uber.
Learner: follows sales leaders such as Sam Blond and Jason M. Lemkin on LinkedIn/Twitter.
Strategy: prior experience developing and iterating on GTM strategy.
Sales: prior experience with SDR/BDR responsibilities, including cold calling, campaign development, and prospect nurturing.
Marketing: prior experience with modern marketing strategies and technologies.
Startup experience: have worked at venture-backed tech companies with <10 people.
Prior experience: 2 or more years of experience in management consulting, investment banking, or sales + trading.
Total experience: ideally within 3-8 years of total professional experience.
Education: MBA from Wharton, Harvard, Stanford, or Columbia a plus.

Interview process:

Screen + fit call w/ CEO.
Conversational case study w/ CEO: demonstrate ability to distill complex idea and explain/sell it simply.
Conversational case study w/ CEO: demonstrate hustle and strategic planning skills.
Fit call w/ CTO + Head of BizOps.
OPTIONAL: meet the investors.

Hybrid/Remote/In-Person Policy: