Director of Social Commerce

Verizon Communications • New York, NY, United States • $200k - $250k / year • 4w ago

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

The Director, Head of Social Commerce will be responsible for setting the strategy across consumer, brand and business verticals for how Verizon leverages social channels to deepen brand affinity and purchase intent across Verizon’s customer and prospect programs. This includes establishing a vision and plan for how we adapt our processes to leverage AI and next gen production models to best align with customer behavior and platform algorithms.

With your expert knowledge of the social landscape and the evolution of consumer behavior, you will work across various social media platforms such as Meta, TikTok, and Snapchat to ensure we continuously optimize our go-to-market approach aligned to customer behavior to position our work as culturally and contextually aware, creatively breakthrough, and measurably effective in driving short and long-term brand and business results.

What you'll be doing:

Planning, developing, executing, and optimizing compelling social media campaigns, including support for brand experience and retail events.
Setting vision and annual social media strategy across Verizon, including campaign level social briefs through to execution oversight of our paid social media efforts across Meta, TikTok, Snapchat and other channels.
Serving as subject matter expert on social media best practices and emerging trends to ensure XCM remains best in class in social strategy and execution, including agile production capabilities.
Establishing short- and long-term learning agendas and overseeing social measurement capabilities, analysis and executive reporting of campaigns.
Analyzing social media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement. This includes social operations and management to ensure timely content scheduling, community management, and real-time engagement with the audience.
Managing social agencies (including in-house Creative team) and partners to deliver best-in-class campaigns and content to our customers.
Leading a small team of direct and dotted line reports, fostering a culture of collaboration and bar-raising performance.
Managing social production budgets to ensure we invest efficiently while maintaining a high creative bar and optimizing for continuous performance improvement.
Partnering with internal production teams to streamline and optimize production processes across social media channels, improving efficiency, output quality and speed to market.
Identifying new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and more diverse audiences.
Partnering across functional teams (including Media, Insights, Creative, Operations, Finance) to drive process improvement and efficiency.
Working autonomously, making smart decisions, and being seen as an expert in their field.

What we’re looking for:

You’ll need to have:

Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Ten or more years of experience in creative communications, either in-house, at a creative agency, media platform, or brand marketing function managing social and digital marketing programs.
Experience running multiple teams consisting of various disciplines.

Even better if you have one or more of the following:

Bachelor’s degree in a related field.
Experience managing multiple stakeholders in highly matrixed organizations.
Demonstrated success in creating notable work in social channels with content that generated substantial earned media value and drove large-scale social engagement.
Strong understanding of the intersection of a brand with culture, design, media, data, and technology.
Hands-on experience as a Creative Director of Copy or above, demonstrating a keen eye for compelling storytelling.
Proven ability to foster collaboration across multiple teams or divisions within a large organization to curate and distribute engaging content.
Experience in marketing, with demonstrated results setting holistic social media strategies for iconic brands is paramount.
Deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns.
Demonstrated experience in managing complex cross-functional projects with diverse stakeholders and juggling multiple competing priorities.
Experience overseeing and directing vendors, partners, agencies, etc.
Strong leadership skills, ability to balance multiple projects in a fast-paced environment, and experience building and managing a team.
Proven track record of managing successful social/digital campaigns across social platforms (Instagram, TikTok, YouTube, X).
Experience in social media judgment (e.g., knowing what to post and when to post it).
Ability to craft strategic POVs on industry-related topics in an ever-changing media landscape, and deliver them clearly and concisely.
Sound business and professional ethics.
Willingness to accomplish work independently with minimal guidance.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $141,000.00 and $262,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

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