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Director, Data & Analytics, Commerce

IPG Media Brands • New York, NY, United States • $200k - $250k / year • 4w ago

Director, Data & Analytics, Commerce

Location: New York, New York, United States

Agency: UM - United States

Job Function: Data & Analytics

Type of Contract: Regular

Business Overview

UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more.

Position Overview:

As Director of Analytics, this role will be pivotal in managing the Commerce reporting needs for a major client while also serving as a consultant to all UM planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.

Responsibilities

Digital media performance (e.g. relevant KPIs, setting measurement plans) with Commerce focus
Holistic reporting across Commerce and National campaigns
Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
Ability to communicate succinctly and professionally to senior leadership at the client and agency
Manage a team of analytics professionals

Required Skills and Experience

Demonstrated success leading multi-functional teams
Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
Agency and/or Commerce media or CPG experience is a must
Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
Strong MS Excel & PowerPoint skills
Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
Strong understanding of data and ad tech ecosystem, with a focus on digital environment
Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
UM does not require candidates to have a college degree

Desired Skills and Experience

7-10+ years of experience in agency or client-side digital media planning or media analytics
Presentation development and delivery
Leadership and change management
Strong written and verbal communication
Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Ability to provide feedback & guidance in a constructive manner to direct reports
Collaboration, including ability to drive clarity in a multi-stakeholder environment
Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Salary Range

$150,000-$165,000 USD

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