Sr. Brand Manager, Foods Innovation
Ocean Spray is hiring for a(n) Sr. Brand Manager, Foods Innovation! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since.
Position Location: We're all about flexibility! This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.
Do you love following trends? Do you love tracking consumer behavior? Do you love new products? Do you love all things cranberries? We are looking for a creative, passionate and innovation-loving Sr. Brand Manager to lead our Foods Business Innovation team.
The Sr. Brand Manager is responsible for identifying new product growth opportunities as well as identifying key consumer insights/needs, gaps and defining the best way to bring them to market. You will lead development of a 3+ year innovation pipeline, which includes leading cross-functional teams from product platform ideation all the way to launch. Additionally, you will own the P&L for respective platforms and are responsible for the management and development of a direct report. This position requires an entrepreneurial mindset, traditional CPG marketing experience and someone who is eager to play a critical role on our Foods team.
A Day in the Life:
- Develop, iterate against, and execute a 3-year innovation pipeline to deliver against brand and corporate objectives and strategies.
- Lead development and execution of product platforms including packaging design, customer sell in and tracking of in-market performance, working hand-in-hand with cross functional team.
- Partner with Insights team to consolidate trends, analytical data and consumer learnings into actionable plans and relevant retailer sell-in presentations.
- Work in close partnership with R&D and Culinary Team to translate concept ideas into product deliverables.
- Partner with Go-to-market and Sales teams to understand and integrate customer strategies into Innovation strategies.
- Work with sales and insights teams to deliver best-in-class Innovation forecast accuracy. Track in-market performance to ensure identified KPIs are met.
- Own project P&Ls, managing overall innovation budget including A&P spending for assigned product responsibility.
- Develop marketing personnel through coaching, appropriate supervision, and feedback.
What we're looking for:
- A creative leader with an appetite for bringing new ideas to life in different ways and driving business results. Ability to lead and inspire a cross-functional team from product platform ideation all the way to launch.
- Excellent communication skills including superior presentation skills, both in development of compelling stories and in presenting them at all levels both inside and outside the organization.
- Curiosity. Always challenging the status quo. Asking why? Or why not?
- Highly motivated and dedicated with a natural inclination to contribute well beyond functional role. Can always be counted on to lend a hand and promote team engagement to achieve goals.
- Ability to multitask + work agile + identify new ways; one day you will work on business planning & P&L creation, the next day you will be listening to consumers in research.
- Strong collaborator with a demonstrated ability to lead cross functional teams; proven ability to effectively manage multiple projects in a dynamic environment.
- Timely /accurate; keeping manager informed of innovation development process, opportunities, updates. Drive for results and follow-through.
- Relationship. A straight-shooter who values and respects team members. Available to the team and forge strong relationships with those around you.
What We Are Looking For:
- Bachelor’s Degree required, MBA Preferred.
- 5+ years of relevant experience.
- Strong analytical skills: ability to link strategies and objectives to develop a plan.
- Ability to work independently, and solve problems by leveraging multiple function support.
- Ability to balance multiple priorities at one time.
- Travel 10%.
- Experience with Nielsen and/or IRI is preferred.
Education:
Bachelor's or University Degree (Required), Master's Degree (Preferred).
Work Experience:
At least 7 Years of Experience.
Benefits:
- Complete insurance package on Day-1 that includes a plethora of health and wellness programs.
- 401(k) with up to 6% Company matching; additional potential discretionary match at year-end.
- Short-Term Incentive/Performance bonuses.
- Flexible scheduling options.
- Vacation pay, up to three weeks of time (pro-rated for your first year of employment).
- Holiday pay for 12 holidays.
- Career development and growth opportunities.
- Tuition/Education assistance programs.
- Access to LinkedIn Learning.
- Scholarship programs for children of employees.
- Parental leave.
- Bright Horizons Family Solutions – Back-up care, tutoring, etc.
- Adoption assistance.
- Bereavement leave.
- Up to $300 fitness reimbursement.
- Up to $300 massage reimbursement.
- Employee appreciation events.
- Employee discounts.
- Charitable giving.
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
- Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
- Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
- Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other.
- Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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