Marketing Support Consultant (Lead) with skills Market Research (IE), Python, Sawtooth, Market Research (IE) for location Gurugram, India
Champion end to end primary market research projects by partnering with project leads and clients to ensure high quality and timely delivery.
Key Responsibilities
- Managing end to end quantitative and qualitative Market Research projects.
- Creating/ delivering pre-sales presentations, research solutioning, proposal writing.
- Leading and supervising all aspects of project management to ensure that projects are delivered on time, meet client needs and deliver on high-quality standards propagated by the company.
- Ensuring seamless project delivery, effective client management across geographies and industries.
- Appropriately aligning responsibilities, delegating accountability and authority across team.
- Role will be strongly client facing - interacting with senior business stakeholders across markets.
- Being a business consultant/ SME for client teams.
- Managing & developing existing and/ or new client relationships.
- Applying knowledge of Market Research across different industry domains.
Project Management
- Leading and managing multiple projects concurrently.
- Effectively planning, scheduling and monitoring research studies.
- Anticipating eventualities, identifying potential risks, developing contingency plans and regularly tracking the same to ensure timely delivery of projects.
- Regularly monitoring the progress of projects involving review of all deliverables, slippages, defects, efforts etc. and taking appropriate corrective and preventive measures, if required.
- Ensuring effective inter and intra-functional coordination and functioning, proactively addressing all issues.
- Resource management and staffing.
- Motivated, solution focused, quick learner, willing to take on challenges.
- Effective leadership, people management skills.
- Experience in account management, managing and growing client relationships.
- Experience of managing multiple projects, leading teams and handling client interactions.
- Consulting skills - ability to impact business decisions through analytics and research.
- Good analytical & problem-solving skills; Effective decision-making skills.
- Good communication skills - effective oral, written & presentation skills to multinational clients.
- Experience in team management – recruiting, mentoring, growing team.
Specific Research Skills
- Hands on experience of leading quantitative and qualitative primary research projects.
- Hands on experience in research fundamentals - developing Questionnaire/ Discussion Guide, Sample Plan, Analysis & Insights and Report writing.
- In-depth knowledge of Market Research tools and techniques: Segmentation (Cluster Analysis, CHAID etc.), Trade-off analysis (Conjoint, MaxDiff etc.), Brand Track, Ad/ Campaign evaluation, Concept Test, Forecasting (including Time Series), Causal/ Predictive modelling (Linear, Logistic regression, SEM etc.).
- Hands on experience of SPSS or similar research tools. Additionally, experience in Sawtooth, Python will be preferred.
- Expertise in Excel (knowledge of VBA will be preferred), PowerPoint and MS Word.
Educational Qualification
Masters in a Quantitative discipline or MBA (preferred)
EXPERIENCE
SKILLS
- Primary Skill: Market Research (IE)
- Sub Skill(s): Market Research (IE)
- Additional Skill(s): Python, Sawtooth, Market Research (IE)
ABOUT THE COMPANY
Infogain is a human-centered digital platform and software engineering company based out of Silicon Valley. We engineer business outcomes for Fortune 500 companies and digital natives in the technology, healthcare, insurance, travel, telecom, and retail & CPG industries using technologies such as cloud, microservices, automation, IoT, and artificial intelligence. We accelerate experience-led transformation in the delivery of digital platforms.
Infogain, an Apax Funds portfolio company, has offices in California, Washington, Texas, the UK, the UAE, and Singapore, with delivery centers in Seattle, Houston, Austin, Kraków, Noida, Gurgaon, Mumbai, Pune, and Bengaluru.
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