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Summary
Responsible for leveraging strong understanding of consumer behavior to help shape the end-to-end consumer journey to ensure that our customers have a seamless and positive experience across all touchpoints. Effectively partners to lead the development and briefing of omni-channel strategies, including online, mobile, and in-store experiences and serves as the expert voice of the consumer. Works across brands to build demand for consumer journey partnership with brand management teams. Serves as coach to build skills across the consumer journey partner team. Seeks, applies and teaches consumer journey best practices across the department.
Essential Functions
- Develops and implements omni-channel strategies to improve the consumer journey across all touchpoints to drive sales and brand performance.
- Works across the business unit to generate demand for consumer journey partnership and demonstrate value in consumer journey expertise.
- Tackles complex problems with a strategic mindset, and creates thoughtful recommendations and action plans.
- Seeks out and applies best practices in consumer journey experiences across all channels.
- Coaches consumer journey talent to optimize the delivery of consumer journey capabilities and maximize investment in consumer campaigns.
- Analyzes consumer behavior data to identify opportunities to improve the consumer journey and increase consumer satisfaction; brings the voice of the consumer into strategy and consumer journey decisions.
- Collaborates with cross-functional teams to create and brief consumer journey plans, advises and provides input with the voice of the customer in mind.
- Heavily partners with OCMO to ensure seamless execution and provides final input on the final brief.
- Applies knowledge of consumer dynamics, the 6 standards of execution, channel dynamics, and three-tier system to develop relevant in-market consumer journeys.
- Works closely with marketing teams to ensure consistent messaging and branding across all touchpoints.
- Collaborates with brand management to understand and design experiences within budget constraints.
- Develops, monitors and tracks consumer journey metrics to measure success and identify areas for improvement in partnership with the insights and analytics teams.
- Participates in agile processes and contributes subject matter expertise; demonstrates value to the agile team to generate demand for services.
- Stays up-to-date with industry trends and emerging technologies to ensure our company is offering the highest impact consumer experience consistent with the brand P&L.
- Identifies largest opportunities and biggest gaps; prioritizes work appropriately and focuses on biggest impact programs for the brand.
- Contributes to key capabilities projects and helps to remove barriers and find innovative solutions to challenges.
- Regularly communicates and collaborates with cross-functional and brand teams to drive cohesive programs and briefs.
- Develops and presents to leadership and brand teams to get buy-in on omni-channel strategies and briefs.
- Maintains satisfactory attendance, to include timeliness.
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Minimum Qualifications
- Bachelor's degree plus 5 years of marketing experience to include brand, CRM, insights, marketing and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 9 years of marketing experience to include brand, CRM, insights, marketing communications and/or digital reflecting increasing levels of responsibility.
- Strong understanding of consumer behavior and how to create exceptional customer experiences.
- Excellent communication and collaboration skills.
- Strong analytical skills and experience with data analysis needs and implications.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Experience completing assignments that are broad or ambiguous in nature, usually requiring originality, ingenuity and problem-solving.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
- Required to be 18 years or older.
Preferred Qualifications
- Bachelor's degree plus 6 years of marketing experience to include brand, CRM, insights, communications, and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 10 years of marketing experience to include brand, insights, marketing communications and/or digital reflecting increasing levels of responsibility.
- Ability to effectively articulate insights and ideas to cross-functional partners.
- Possess strong influencing and negotiation skills.
- Experience working with all levels and functions within the company.
- Experience identifying opportunities and developing strategies.
Compensation
- Hiring Salary Range: $107,800 - $161,800/Year
- Actual compensation amount paid may be lower or higher to be determined by factors other than race and gender such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.
- This position includes a competitive benefits package.
Gallo does not sponsor for employment-based visas for this position now or in the future.
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