Career Area: Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. Together, we are building a better world, so we can all enjoy living in it.
As a Global Senior Marketing Consultant at Caterpillar Inc., you will lead the charge in shaping and executing the global go-to-market (GTM) strategy starting with Technology Machine Upgrades, with a key focus on the transformative Project Emurge.
What You Will Do:
- Develop and execute the global GTM strategy for Technology Machine Upgrades (Project Emurge):
- Put together the global Go-to-Market plan on technology machine upgrade to drive awareness, transaction and installation/upgrade.
- Align, monitor and drive sales and adoption targets achievement by collaborating with our team and across the enterprise.
- Gather voice of customer and conduct market research to identify customer needs and opportunities for Emurge.
- Act as one of the key experts on our solutions, able to cover a good level of technical discussions with customers and dealers.
- Drive a technology distribution effort to help scale dealer technology organizations:
- Define a process and method to provide clear guidance to dealers on how to set-up, organize, scale their Construction Industries Technology organization.
- Stay updated on market trends, competitive landscape, and customer feedback, and adjust the GTM and distribution strategy accordingly.
What You Have (Basic Qualifications):
- Degree and experience: 4-year college or university degree in marketing, business or a related field OR equivalent progressive experience in the manufacturing or construction technology industry.
- Global Perspective: Proven experience working on international projects, with an understanding of diverse markets.
- Strategic Thinking: Demonstrated ability to develop and execute long-term business strategies.
- Vendor/Supplier Management: Strong experience in managing relationships with external vendors, suppliers, and partners.
Top Candidates Will Have:
- Experience driving global marketing initiatives with a focus on technology integration.
- A proven track record of developing and scaling dealer networks or technology distribution channels.
- Strong leadership and communication skills.
Additional Info:
- This position requires 55% travel during the first year, with a focus on key markets.
- Relocation may be available to those who qualify.
- Visa sponsorship is not available.
Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.
Posting Dates:
Caterpillar is an Equal Opportunity Employer (EEO).
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