SUMMARY
Sells/leases new- and used-vehicles at dealership gross profit, volume, and customer satisfaction standards.
ESSENTIAL DUTIES
- Maintains above average NSSI score.
- Writes complete sales orders and processes paperwork in accordance with dealership policies.
- Utilizes dealership sales control and follow-up systems.
- Attends product and sales training courses as requested by sales manager.
- Keeps up-to-date on new products and services within the industry.
- Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
- Maintains a prospect development system.
- Conducts business in an ethical and professional manner.
- Satisfies the transportation needs of vehicle purchasers.
- Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
- Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
- Explains fully product performance, application, and benefits to prospects.
- Describes all optional equipment available for customer purchase.
- Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive.
- Exhibits high level of commitment to customer satisfaction. Strives to exceed the group Customer Viewpoint score.
- Knows and understands the federal, state, and local laws which govern retail automobile sales.
- Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
- Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
- Knows and understands equity and values, and is able to explain depreciation to the customer.
- Ensures that the sales manager has an opportunity to meet each customer.
- Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
- Prepares sold vehicles for customer delivery prior to customer arrival.
- Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork.
- Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department.
- Schedules first service appointment.
- Follows up on all post delivery items, tag/title work, “we-owes”, and special requests to be sure that all customer expectations are met.
- Logs all efforts with proper sourcing on OTDB logs.
- Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
- Follows the dealership’s sales process at all times:
- Clock In/Put name on sheet.
- Walk lot (both).
- Team Meeting (prepare to sell).
- Go over to prospect.
- Stand on point (Assistant Manager watches the point).
- Greet customer.
- Qualify their wants and needs.
- Find the customer a vehicle.
- Do a complete walk around.
- Invite customer to a test drive.
- Park car back.
- Get information on vehicle and trade-in.
- Invite the customer into showroom to sit down.
- Offer them a beverage.
- Get a starting figure on trade along with credit applications, appraisal for the trade, and the offer sheet.
- Complete documents.
- Present offer to desk.
- Salesperson goes straight back to sit with the customer.
- Assistant Manager interviews customer and confirms commitment.
- Assistant Manager closes deal.
- Salesperson completes application, gets a copy of insurance, driver’s license, pay stub, physical on vehicle sold and trade in.
- Salesperson goes over warranty book with customer. Introduce them to service and log their first service appointment. Must sign up every customer on One to One program. Utilize the N-Car App to demonstrate the Electronic Quick Reference Guide.
- Introduce customer to the Finance Department.
- Have the vehicle washed and filled with gas.
- Re-greet them from Finance Department.
- Go over vehicle with delivery checklist and give customer a copy.
- Re-demonstrate the vehicle and re-confirm sales functions.
- Assistant customer with personal belongings from trade into new vehicle.
- A manager must thank the customer.
- Park the vehicle trade-in in the back.
- Attends sales meetings.
- Immediately report to management any situation or condition that jeopardizes the safety, welfare, or integrity of the dealership, its employees, or customers.
- Comply with all company policies as required. ie: Meal and rest period policy, timekeeping, safe guarding of customer information, etc. Please refer to the Employee Handbook for further detail.
- Complete all required HR training modules in KPA.
- Complete all required certification courses respective to position.
- Maintain a valid driver’s license and immediately inform management of any changes in its status.
- Maintain a professional appearance. ie: a high level of personal grooming, hygiene, and uniform appearance. See Employee Handbook for more detail.
MARGINAL DUTIES
Marginal Duties include the following. Other duties may be assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE
- High school diploma or general education degree (GED); or six months related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS
- Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
MATHEMATICAL SKILLS
- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY
- Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
CERTIFICATES, LICENSES, REGISTRATIONS
- State Sales License.
- Valid Driver's License.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The sales person works both indoors and out. Moving about the dealership facility and lot to communicate with salespeople, managers, and customers. S/he works closely with F&I department to transport paperwork and to discuss sales. Weekend, evening, and holiday hours will be required. Will go on test drives.
NOTE: This is not an exhaustive list of responsibilities, skills, duties, efforts or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e. emergencies, changes in personnel, work load, rush jobs, or technology developments).
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