Competitive Intelligence Advisor – Medicare Portfolio
Our Team
Cigna continues to make significant investments in enterprise resources to drive growth across its portfolio of businesses, and our Competitive Intelligence (CI) team is a key partner and stakeholder influencing this growth. Our CI team mission is to integrate deep competitive intelligence analysis with strategic marketplace insights to drive competitively superior strategies and decision making across our lines of business. We have a smart and motivated team who is deeply engaged with our business leadership partners, and we continue to build on our talented team to support the growth goals of the company.
The Role:
The Competitive Intelligence Advisor will develop and drive a CI insights agenda to support internal stakeholders and clients for Cigna Healthcare’s Medicare portfolio with a focus on individually sold Medigap and Supplemental Health and Life (SHL) products. This role will report to a Competitive Intelligence manager and will track established and emerging national or regional competitors as well as developing trends in the Medicare & SHL space. The comprehensive nature of the role will allow the Advisor to collaborate with stakeholders and clients to drive product and market strategies to optimize various Medicare and SHL portfolio products.
We expect that this role will move with the Medicare portfolio of businesses and colleagues to HCSC in the 1st Half of 2025 at which time it will become part of the Product team.
Overall Responsibilities:
- Work closely with Med Supp/SHL Product & Strategy leadership, marketing, sales and distribution, market managers and pricing teams to gather, analyze and disseminate all relevant information concerning competitors’ solutions and strategies, value propositions and go-to-market strategies. The ultimate goal is to advise our business leaders on implications to strategy, market positioning, and business decisions to help drive wins and business growth across all Medicare businesses being managed
- Support Product & Strategy leadership team to develop key business strategies, including providing competitive landscape assessments, market trend analysis and research to support new product development across Medigap, SHL, as well as companion products in the Medicare portfolio.
- Assist Product & Strategy teams with market enhancements & expansion including assessment of competitor pricing and service offerings, new entrants and overall competitive landscape assessment.
- Assist Product & Strategy teams with new product development, including CSB, PDP and portfolio products and new product launches including providing insights on competitor landscape, market size, growth and pricing in existing & new markets.
- Partner with internal and external stakeholders to monitor competitor activities, new technologies, market expansion and emerging threats and opportunities. Collaborate and strategize with business segment leader(s) and marketing partners on competitive priorities and projects/deliverables.
- Continuously develop and grow internal and external network of sources and contacts to expand access to information and create meaningful CI insights aligned with identified and emerging competitors.
- Leverage internal knowledge management tools to store and promote CI content, drive user engagement, find sources and stories and be accountable for buyer group engagement in CI process, deliverables, strategy, and consumption.
- Develop research content for publications and contribute to regular and ad hoc CI releases e.g., news alerts, newsletters, research and white papers, etc.
- Support broader CI team to respond to ad-hoc requests from across the enterprise including other business units, product areas and government business strategic initiatives.
Ideal candidates will offer
- Bachelor’s degree, with MBA or other relevant degrees preferred
- Minimum of 5 years of healthcare or other benefits industry experience. Preference for experience supporting individually sold Medicare & Supplemental product strategies including experience with business/competitive intelligence, consulting or research/strategy
- Strong analytical and problem-solving skills and ability to synthesize quantitative and qualitative data into strategy and actions. Preference for experience with variety of insurance vendors and databases e.g., Mark Farrah, CMS, NAIC, SERFF, Competiscan.
- Must exhibit strong desire to learn new areas of business, make an impact, engage with the team and drive business decisions with thoughtful and influential fact-based presentations.
- Ability to build and leverage internal and external relationships
- Executive presence to be able to face off with and gain the confidence of business leaders
- Excellent teamwork, communications and interpersonal skills
- Ability to work effectively in a dynamic, rapidly changing, team-based environment across multiple functions
- Ability to contribute individually and as part of a team
- Lead and quickly demonstrate credibility as a subject matter expert in insights rooted in knowledge and experience
- Well-organized, data driven and comfortable managing multiple projects
- Self-directed, goal oriented and personally accountable
- Ability to work from a corporate office 50% of the time, as requested by the business
Personal Competencies should include
- Analytical and investigative skills
- Priority setting
- Courage
- Comfort with ambiguity
- Goal oriented
- Personal accountability
- Interpersonal savvy
- Learning & applying quickly
- Ethics and values
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
Qualified applicants with criminal histories will be considered for employment in a manner
consistent with all federal, state and local ordinances.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
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