ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
This role sits within the Brand organization in the North American region, supporting major appliances (Laundry, Refrigeration, Cooking, and Dishwashers). The Brand team promotes and maintains the brand image at local and national levels. This team coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand.
This role in summary
The Senior Analyst is responsible for supporting Whirlpool’s marketing priorities by representing the voice of the marketplace in all key commercial decisions, and will assist in the design and management of primary research projects (both qualitative and quantitative) in support of Whirlpool commercial initiatives.
Your responsibilities will include
- Understand and support insights initiatives across Brand, Product, and Shopper marketing
- Build clear concise insights summaries that can be socialized across the commercial organization
- Explore, summarize and synthesize data (e.g., attributes, transactional, behaviors, etc.) to draw conclusions and make recommendations resulting in actionable strategies
- Represent consistent expertise on the Who/What/Where/When/Why of both the consumer and shopper
- Partner with commercial intelligence cross functional teams to drive synergistic touchpoints in marketplace insights
- Drive exposure to what's new/next eg. methods, trends and future forecasting
- Establish strong, collaborative working relationships with external vendors/suppliers to ensure that deliverables are consistent with project research objectives and are within the standards for quality and ethical research.
- Own and manage the vendor contracts and budget associated with primary and secondary research partners
Minimum requirements
- Bachelor’s degree
- 3+ years of experience in primary research design, execution, and reporting
Preferred skills and experiences
- Analytical skills
- Strategic thinking agility
- Communication and relationship building
- Microsoft Office, Google Suite
- Master’s Degree in one of the following: Marketing, Business Administration, Decision Science, Economics, Marketing Research, Behavioral Psychology, Social Sciences, or related field
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.
We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
- Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
