Job Title: Research Analyst
WSPA (CBS) and WYCW (CW), Nexstar’s Broadcasting dual station operation in Market 37, Greenville / Spartanburg, SC / Asheville, NC, is searching for an experienced Research Analyst. This position will also support WSAV (NBC) in Savannah, GA, and will require some travel to Savannah. We need someone that knows how to use the products of a well-stocked Research toolkit: Nielsen, Scarborough, Polk, Wide Orbit & Kantar. Understanding how to use research to build a logical and compelling sales story is very important. Must know how to use PowerPoint or other effective presentation materials. Must be comfortable with media terminology and the preparation of sales materials to effectively outline the competitive advantage of television in the marketplace. Preparation of selling strategies and sales pieces is vital to our sales effort. Data should be customized to present station’s competitive strengths and inherent audience values. Maintaining program grids and scheduling through Centralized Traffic needs daily attention. The Research Analyst is responsible for all research support to the sales team as well as working with the station General Manager, News Director & Marketing Director for internal research to ensure a consistent communication of ratings, programming, and research results.
Market & Sales Research Analyst assists to maximize station revenue opportunities.
- Overseeing, analyzing, and maintaining all research information and functions from Nielsen, Kantar, Strata, Google Ad Manager, and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace.
- Provide valuable research data to Sales, News, and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes, and challenges.
- Prepare inventory and performance reports for sales managers within deadlines.
- Gather campaign data for proof of performance presentations for Sales & Marketing clients.
- Analyze digital campaigns and prepare reports for clients.
- Communicate with corporate digital ad operations to maintain campaign effectiveness.
Requirements & Skills:
- Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English, or Statistics
- Minimum of 2-3 years of media research experience knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager, Google Analytics, and other comparable software
- Significant knowledge of the local digital marketing services product offering and effective use for clients
- Ability to work under pressure and meet tight deadlines.
- Problem-solving and deductive reasoning skills
- Clear and concise communications both through writing & presentation skills
- Organizational skills for daily responsibilities & special projects for sales and marketing team
- Knowledge of media campaigns through linear and digital platforms
- Comfortable presenting alongside a team of account executives and Management on key client meetings
- Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Qualified applicants are encouraged to apply online at Nexstar.tv/Careers. Pre-Employment Background Screening required. EOE-M/F/D/V encouraged to apply.
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