Publicis Groupe Senior Analyst, Analytics Birmingham , Michigan Apply Now
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Overview:
We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story.
Role Objectives:
Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Manager to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers.
Qualifications
Qualifications:
B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
2+ years of experience working with large data sets or conducting quantitative analysis
Agency experience highly preferred
Knowledge of Digital Media, Marketing/Advertising industries highly preferred
Ability to speak and write professionally
Ability and comfort with presenting work by phone or within small groups
Proficiency in Microsoft Office software such as Word, Excel and PowerPoint
Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
Knowledge of visualization tools like Tableau and Power BI
Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access)
Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
Knowledge of python and other programming languages
Additional Information
This is a hybrid position working 3 days per week in our temporary Birmingham, MI location. This position will move to our permanent location in downtown Detroit when the office opens, with the same 3 days per week hybrid schedule.
All your information will be kept confidential according to EEO guidelines
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