Overview
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
Situated within the Corporate Affairs function, the Senior Analyst, Media Monitoring will report to the Director, CEO Communications and be a critical part of the team leading the external communications strategy to drive PepsiCo’s reputation globally.
This is a hybrid role that can be based in either Purchase, NY or Washington, DC.
Responsibilities
- Media monitoring + coverage reports:
- Lead media monitoring and coverage analysis for external communications team and PepsiCo leadership.
- In collaboration with our media monitoring partners, curate a high-quality daily morning and afternoon news clips report that is sent to senior leaders and other internal stakeholders.
- Collaborate during quarterly earnings to curate and analyze coverage and deliver earnings reports to senior leaders and internal stakeholders.
- Media + crises/issues tracking:
- Track media inquiries and serve as manager of the global media inquiries email box, managing access and directing emails to the appropriate communications leader.
- Support media relations work, as needed, including with quarterly earnings.
- Analysis + reporting:
- Collaborate with our data and insights partners to build media coverage dashboard for key issues.
- Work with our data and insights partners to build daily media coverage dashboards that track identified KPIs.
- Create and deliver monthly report that showcases the Media and Crisis Team’s work.
- Become proficient in RepTrak – our reputation monitoring tool; each month share key highlights with the Media and Crisis Team.
- Media lists + subscriptions:
- Maintain top tier and trade media lists.
- Collaborate to maintain key media outlets subscriptions.
Compensation & Benefits:
- The expected compensation range for this position is between $72,500 - $121,300.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility; target payout is 8% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Minimum Qualifications:
- Bachelor's degree required in relevant field (Communications, Journalism, Public Relations, Media Studies, Marketing).
- 3+ years of relevant experience in an agency, global corporate communications/public affairs function and/or media outlet (supervisory or hands-on).
- Demonstrated experience in media coverage analysis and reporting.
- This position is limited to persons with indefinite right to work in the United States.
Preferred Qualifications:
- Team player with a collaborative, inclusive style.
- Highly responsive, with the ability to maintain effective decision making while working in a global, highly visible, fast-paced environment.
- Avid consumer of media and interest in current events and issues affecting the food & beverage and consumer packaged goods industry is a plus.
- Ability to work, network, and communicate effectively at all levels within the organization.
- Demonstrated proactive, resourceful, can-do work ethic.
- Proven track record of initiating, organizing, and managing projects effectively and working within cross-functional teams.
- Ability to work outside of normal business hours, as needed.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law and EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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