Job Details
Description
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WYMT:
WYMT is the CBS affiliate and dominate number-one station in the scenic Appalachian Mountains of Southeastern Kentucky. This regional station is located in the small town of Hazard and has three bureaus and serves more than 25 counties. WYMT provides award-winning local news, weather, and sports coverage. WYMT.com is the region's most powerful digital platform. WYMT is involved and dedicated to the local communities we serve, participating in numerous charities and causes. A second channel, Heroes & Icons (H&I), allows WYMT to offer even more local programming, including dozens of live high school and college football and basketball games each year.
The WYMT/Food City Mountain Basketball Classic has generated more than four and a half million dollars for local students and schools. WYMT has a proven record of turning out solid journalists capable of moving up in the ranks. Several anchors and producers have moved on to the Top 20 markets in the last couple of years. You can enjoy all four seasons … from snow-covered mountains in the winter to blooming dogwoods in the spring. With miles of trails and lakes, it is a popular destination for outdoor recreation, hunting, and fishing. The people of Appalachia are full of pride in their home and culture, and are some of the most welcoming you will find. We have a strong work ethic and are always willing to help our neighbors. You will certainly find a "mountain family" atmosphere at WYMT.
Job Summary/Description:
WYMT has a rare and exciting opportunity for a New Business Account Executive to join our Sales team! We provide the culture, tools, world-class training, and an environment for you to achieve unlimited success. Cultivating and enhancing customer relationships is crucial. We place a heavy emphasis on generating new business. A polished disposition, a strong work ethic, and a positive attitude are required. Join this fun and dynamic sales team today!
Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, annual basis. We work hard and have fun! Great station! Great company!
Duties/Responsibilities Include, But Are Not Limited To:
- Develop advertising solutions for new customers that deliver results to their customers.
- Up-sell customers by providing proof of performance and solid results.
- Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
- Source extra accounts (prospects) in the pipeline at all times.
- Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
- Able to demonstrate product knowledge and value to their customers.
- Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
- Effectively negotiate with customers to meet a winning return on investment.
- Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging/collections.
- Create and deliver formal written and verbal presentations to clients.
- Use CRM (Matrix) to manage day to day activity, build a pipeline and ensure execution.
- Use CRM (Matrix) tool for projections, weekly.
Qualifications/Requirements:
- Bachelor's or equivalent combination of education and experience.
- No outside sales experience required, but preferred.
- Gray Television offers the best-in-class sales training program in the business.
- Excellent communication and customer service skills.
- Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word.
- Team player who can produce quality results and work with a variety of internal and external customers.
- Candidate should be creative, flexible, and able to adapt to industry change.
- Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WYMT-TV/Gray Television, Inc. is a drug-free company.
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first workday.
Travel Required:
Yes. Will have to travel to different local locations.
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