At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.
Conduct analyses utilizing complex data, visualization, artificial intelligence, and statistical applications and techniques. Design and fulfill multi-channel campaigns and programs in partnership with marketing and sales. Perform sales and marketing effectiveness analyses. Support analytic solutions and statistical models which monitor and assess customer, competition, and market patterns and trends. Provide analytics required for sales and marketing goal setting. Develop and present actionable insights and recommendations in non-technical terms to internal partners across the company. Help improve data analytics team capabilities utilizing data, analytics, visualization, and marketing applications. Maintain collaborative, consultative relationships with internal partners and third-party consultants.
Job Accountabilities
- Conduct analyses utilizing complex data, visualization, artificial intelligence, and statistical applications and techniques across a broad range of subject areas including sales, marketing, product, customer, and digital and non-digital channels.
- Design and fulfill multi-channel campaigns and programs in partnership with marketing and sales. Develop and recommend test designs and measurement plans to maximize effectiveness and learning. Advocate for test and learn approach with an emphasis on financial performance.
- Perform sales and marketing effectiveness analyses. Provide regular communication of results, insights, and recommendations. Assist with sales and marketing strategy development.
- Support analytic solutions and statistical models which monitor and assess customer, competition, and market patterns and trends. Utilize insights to inform planning, forecasting, analyses, and strategic decision-making. Leverage both internal and external data, including competitive intelligence, third-party data, and market research.
- Provide analytics required for sales and marketing goal setting. Help facilitate goal-setting processes in partnership with sales and marketing leadership. Identify and implement performance benchmarks informed by competitive data and third-party applications.
- Develop and present actionable insights and recommendations in non-technical terms to internal partners across the company.
- Help improve data analytics team capabilities utilizing data, analytics, visualization, and marketing applications.
- Maintain collaborative, consultative relationships with internal partners and third-party consultants.
Education
- Bachelor's Degree or equivalent combination of education and experience in Statistics, Mathematics, Applied Economics, Marketing, Business, or Finance. Required.
Experience
- Less than 2 years in Data analytics, data science, database marketing, and market research. Required
- 4-7 years in Data analytics, data science, database marketing, or market research. Preferred.
In addition to core traditional benefits, we take pride in offering benefits for every stage of life.
- Retirement savings including both 401(k) and Pension plans.
- Paid time off to volunteer in your community.
- Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
- Competitive salaries with professional development and advancement opportunities.
- Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
- Personal banking, loan, investment and insurance benefits.
Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest.
Compliance Statement
Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.
Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.
Associated Bank provides additional assistance to individuals with disabilities throughout the application & interview process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the interview process.
Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice: English or Spanish. Know Your Right to Work: English or Spanish.
Associated Bank is Pay Transparency compliant.
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