The Physician Liaison is responsible for promoting company services to new and existing referral sources in a defined territory. This individual will be a major contributor to company branding and public image development and will act as a primary point of contact for key relationships. Day to day responsibilities will require travel to local provider offices; calling on providers and office staff to distribute brand messaging and promote the benefits of referring to our company.
Essential Duties and Responsibilities:
- Identifies and presents brand messaging to existing and potential professional referral sources located within assigned territory.
- Meets or exceeds monthly, quarterly and annual goals for referrals of patients to the company.
- Develops and presents reports, as directed.
- Provides feedback concerning the company’s marketing, branding and performance based on referral source feedback.
- Represents the company at trade shows and/or exhibitions, as needed.
- Provides input on marketing materials, advertising and promotional activities as to effectiveness and receptivity from referral sources.
- Sets up educational/informational meetings with referring physician offices; to include physicians, physician extenders and their office staff.
- Develops and maintains database to track activities and results.
- Works with internal staff to gain a comfortable working knowledge of the various conditions we treat, and therapeutic treatments we offer.
- Researches and provides feedback on significant activities in the marketplace including competitors, new developments in the marketplace.
- Maintains high level of selling/marketing skills through continual training and professional development.
- Networks with internal and external sources to continuously improve operational knowledge, skills and abilities.
- Checks work e-mail on a regular basis throughout the workday.
- Participates in and complete all required trainings and in-services.
- Performs other duties as assigned.
Minimum Qualifications:
- Bachelor’s Degree with two (2) years’ sales/marketing experience; OR an equivalent combination of education and/or experience. Experience at a more senior level may qualify as multiple equivalent years of experience for this role.
- Must have knowledge of Internet and Microsoft Office software (MS Word, MS Excel, MS PowerPoint, MS Outlook).
- Must have excellent written and oral communication skills.
- Must have a proven track record of providing exceptional customer service.
- Must be able to establish and maintain effective working relationships with doctors, clinical staff, other co-workers and the public.
- Must be able to work individually as well as within a team.
- Must be able to follow both verbal and written instructions.
- Must be able to work a flexible schedule.
- Must be able to respond with patience and understanding during stressful conditions related to patient health and emergent situations.
- Must be able to multi-task and prioritize.
- Must demonstrate extreme attention to detail.
- Must possess strong organization skills.
- Must be able to problem solve and use reasoning.
- Must be able to meet predefined quality standards.
- Must maintain and project a professional attitude and appearance at all time.
- Must have a working knowledge of the healthcare field and medical specialty, as well as medical terminology.
- All staff are expected to have a strong desire to provide excellent customer service; to comply with the rules and regulations of those organizations to which we are accountable; to have high ethical and professional standards of conduct; and to have an attitude of wanting to continuously improve their own professional performance.
Preferred Qualifications:
- Five (5) years of healthcare outside sales experience.
- Prior experience working with a customer relations management (CRM) system.
Driving/Travel:
The employee must have reliable transportation. Travel for this position will be required up to 100%. While the primary workplace may be closest to the employee’s home, work assignments could be in any of the Company’s locations.
#J-18808-Ljbffr
