Senior Manager, Patient Marketing, Uro-Oncology
As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.
Ferring is on a mission to transform the treatment of bladder cancer with a novel, first-in-class intravesical gene therapy that provides patients with an alternative to bladder removal surgery. Our Uro-Oncology team is growing with a variety of rewarding opportunities in commercial, medical affairs and technical operations. If you are energized by the prospect of bringing the benefits of cutting-edge science to meet the needs of patients, we may have the perfect role for you.
As the Sr. Manager, Patient Marketing, Uro-Oncology you will report to the Sr. Director, Brand Marketing, Uro-Oncology, and collaborate extensively with the AD, Patient Marketing to further build and fortify a patient marketing platform and ecosystem for this unique asset. You will be responsible for furthering and delivering a consumer tactical vision and purpose, based upon the strategic direction of the patient marketing function. Key areas of focus for this role include helping to analyze, understand and apply consumer and market insights, developing a comprehensive DTC tactical delivery plan with clear performance metrics, evolving a comprehensive CRM platform, and oversight of day-to-day operations with agency partners with close monitoring of budget and logistical considerations. Collaboration with internal cross functional partners and leadership, as well as with external partners (including Patient Advocacy Organizations) will be essential.
This is your opportunity to play an important role in making available to patients a novel product that has the potential to revolutionize the treatment of bladder cancer!
Responsibilities:
- Collaboratively work to ensure the execution of the product’s Patient Strategy and campaign development across appropriate channels, including brand positioning, concept design, tactical execution, and messaging.
- Lead the cross functional execution of comprehensive marketing campaigns, including advertising, promotions, and events to drive product awareness for consumers and drive consumer demand and impact adherence.
- Effectively manage day-to-day partnership with AOR with a focus on delivering appropriate and innovative tactics designed to meet the needs/demands of the consumer population.
- Activate traditional and innovative marketing channels, including TV, digital, social media, point-of-care, and CRM while employing strong media efficiencies and guardrails.
- Execute, monitor, and analyze metric plan to ensure enduring consumer acquisition, education, and adherence initiatives and investments.
- Effectively collaborate, communicate with, and partner with cross functional partners, including the HCP team, public relations, market access, consumer insights, global communications, and development to ensure synergies and clarity.
- Lead review of tactics through review process and consult with other internal stakeholders for efficiencies.
- Execute appropriate and effective consumer market research initiatives and advisory boards to ensure that they are meeting design and informational needs.
- Develop and deliver presentations to key stakeholders (product marketing team, leadership team, cross-functional teams) as needed or directed.
- Create a culture where patients are at the center of thinking and operations. Be patient obsessed and deliver accordingly.
Requirements:
- Bachelor’s degree: MBA preferred.
- 6+ years’ experience within the pharmaceutical industry required.
- 2+ years of US consumer experience required.
- 1+ years digital marketing experience required.
- Additional experience in patient/consumer marketing strategy, marketing services, marketing research, society engagement, brand planning, professional education, advertising strongly preferred.
- History of proven, successful cross-functional collaboration and teamwork.
- Knowledge of Veeva or similar promotional review tracking system; experience taking promotional materials through live LMR (Legal Medical Regulatory) meetings.
- Proven experience/success in Oncology or Urology preferred.
- Firm knowledge of marketing principles and theory required.
- Successful launch experience preferred.
- Strong analytical skills required: Analytical thinking skills and ability to derive meaningful solutions, direction from varied data sets.
- Excellent written and verbal communication skills required.
- Excellent presentation skills required.
- Proficiency in Microsoft Word, Excel, PowerPoint.
- Demonstrated success in strategic product management.
- Ability to travel frequently (15-20%).
Ferring + you
At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
Our Compensation and Benefits
At Ferring, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $103,550 to $188,500, which is the reasonable estimate of the base compensation for this role. The actual amount paid may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, education and primary work location. Additional compensation for this role will be provided based on competitive annual incentive compensation targets in the form of an annual bonus - payouts are based on individual and company performance.
Benefits for this role include: comprehensive healthcare (medical, dental, and vision) with a premium differential, inverse to base salary, to be paid by employees; a 401k plan and company match; short and long-term disability coverage; basic life insurance; wellness benefits; reimbursement for certain tuition expenses; sick time frontloaded yearly of 40 hours, or higher if state or local law requires; vacation time for full time employees to accrue between 112.5 and 150 hours yearly in the first four (4) years of employment, and additional accruals starting in the fifth (5th) year of employment; and 12 to 13 paid holidays per year. We are proud to offer 26 weeks of paid parental leave.
Ferring is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of gender, race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.
Join our team and your voice will be heard, and your contributions will be valued. If you love to come up with new ways to make a positive difference and see them through, you will fit right in.
We are proud to be an Affirmative Action/Equal Opportunity Employer (including Disability/Protected Veterans). We maintain a drug-free workplace.
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