Description:
MARKETING DATA ANALYSTS (1 SEO FOCUSED, 1 PAID MEDIA FOCUSED, 1 BRAND MEDIA FOCUSED)
- Provides actionable overall market and customer insights to address key strategic questions for PAID MEDIA campaigns.
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, Google and web analytics tools, statistical analysis tools, and campaign management software tools.
- Evaluates customers' online behavior and provides insights and recommendations for further enhancements to the guest experience.
- Analyzes A/B and Multi-variate tests, communicates results and provides recommendations.
- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
Skills:
marketing analytics, google analytics, a/b testing, sql, data, data analysis, visualization, data modeling, marketing analysis, digital marketing
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
#J-18808-Ljbffr
