At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for:
As a Senior Analyst, you will help shape the strategic direction of a client’s digital marketing strategy by providing data-driven insights that relate to business challenges. You will be expected to manage projects to successful completion with collaborative support from internal teams consisting of account managers, strategists, and other analysts. You will be focusing primarily on digital measurement allowing for a concentration on website analytics, digital media analysis, CRM strategy, and social listening.
What you’ll do:
- Synthesizing large amounts of data from multiple sources to help assess effectiveness of various digital marketing campaigns.
- Monitor and report on website performance using site tracking tools such as Adobe Analytics or Google Analytics.
- Generate insights from data analysis to identify opportunities for optimization and improvement.
- Develop and/or update reports according to frequency schedules (i.e. weekly, monthly, quarterly) that provide:
- Clear, concise, and accurate information.
- Multiple insights and recommendations to help solve business priorities.
- Construct and employ creative test and learn plans to maximize impact of tactics.
- Create and execute against measurement frameworks that fit clients’ objectives across platforms.
- Build and implement tagging schema for digital assets to ensure appropriate tracking is in place.
- Perform ad hoc analyses such as social listening, keyword analysis, and competitive analysis.
- Provide analytics support on various other projects such as new business pitches.
Who you are:
- A builder | Entrepreneurial attitude coupled with strong business acumen. Offer proactive solutions and ensure successful progression without guidance. Identify business and marketing problems, industry drivers, competitive landscapes, and trends and apply insights to enable clients to compete efficiently.
- Motivated | Has a sense of urgency and is an adaptive self-starter with the ability to work across different initiatives. Has a high bar for quality, takes ownership and drives accountability across the organization.
- Team Player | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion team environments that are comfortable and encouraging.
- Excellent Communicator | Excellent written and verbal communication skills. The ability to intake simple and complex problems, listen, find the appropriate solutions, and teach to internal and external teams why your solutions will work and why they continue to work (or need adapting) once implemented.
- Ego-less | We all wear the hats that need wearing; it’s a mentality that makes us successful.
What you’ll need:
- All-around talent, you can think through a complex business problem and solve it.
- Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts as they relate to the profitable acquisition of new customers and existing customers.
- Minimum of 3 years of experience analyzing data, drawing conclusions and making recommendations.
- Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics or Google Analytics).
- Deep understanding of Adobe Analytics or Google Analytics, including data collection and validation familiarity. Certification preferred, though not required.
- Consulting experience is a plus, though not required.
- Strong understanding of the concepts, terminology, and measurement issues in Web/Digital Analytics.
- Ability to manage multiple projects concurrently.
- Able to effectively communicate complex ideas to diverse audiences.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.
$70,000 — $140,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
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