Must be local to or willing to relocate to the Deep Creek, Maryland area.
Strategic Planning and Implementation:
- Develop and implement operational strategies that align with the company's strategic goals.
- Collaborate with senior management to set operational objectives and priorities.
- Monitor industry trends and market conditions to make informed recommendations for operational improvements.
- Identify and implement best practices and innovative solutions to enhance operational performance.
Revenue Performance:
- Develop, implement, and administer expense and quality controls.
- Ensure operational excellence and total quality management.
- Improve homeowner satisfaction (as measured by Homeowner retention).
- Improve guest satisfaction (as measured by guest feedback and reviews).
- Ensure tools, systems and standards are optimized for greater efficiency and to deliver the highest quality guest and homeowner services.
- Coordinate sales and marketing to grow reservations and new property acquisition.
- Establish and achieve goals for monthly, quarterly and annual sales in reservations and continued growth in homeowner acquisition vs prior year.
- Oversee website effectiveness, SEO, AdWords, and third-party distribution management.
Marketing and Sales:
- Develop and execute marketing strategies to promote vacation rentals and attract potential guests.
- Coordinate with the Marketing team to develop and execute marketing strategies to attract potential guests and new property acquisitions.
- Analyze market trends and competitor activities to adjust marketing strategies and pricing.
- Establish and achieve goals for monthly, quarterly, and annual sales in reservations and continued growth in homeowner acquisition vs prior year.
- Actively champion results-oriented ethos of “fast, friendly, flexible, fun, financially sound, family-spirited” company values.
- Build a team environment and generate efficiency and cross-communication.
- Recruit, train, and mentor operational staff, fostering a positive and productive work environment.
- Coaching, training, mentoring, inspiring, and developing managers, directors, and team members to promote a culture of continuous improvement and professional development.
- Work with leadership team to ensure effective government relations via compliance with municipal ordinances.
- Increase employee productivity through scheduling optimization and training.
Compliance and Risk Management:
- Ensure all operations comply with company policies, industry regulations, and legal requirements.
- Identify potential risks and develop strategies to mitigate them.
Required Performance Skills:
- Results-oriented.
- Exceptional leadership, development, and coaching skills.
- Entrepreneurial minded.
- Extraordinary attention to detail with great observational skills.
- Data-driven decision-making and analysis.
- Ability to analyze, segment, and make actionable customer data.
- Highly flexible in creating solutions.
- Strong interpersonal skills and conflict resolution ability.
- Ability to be decisive when guiding and directing associates.
- Ensures a marketing and customer focus for sales and homeowner services.
- Reviews revenue performance and improves interactions with a consistent sales/marketing process.
- Thrives in fast-paced high-volume environment.
- Must be able to work weekends and holidays based on business needs.
Required Technical Skills:
- 4 years management experience in hospitality/vacation rental preferred.
- Understanding and knowledge of the following:
- Social media, sales and marketing techniques (and track record).
- Web analytics.
- Google Analytics.
- SEO best practices.
- Direct marketing.
- Mastery of MS Word, Excel, keyboard skills.
- Excellent written and verbal communication skills.
Physical Requirements:
- Express or exchange ideas by means of the spoken word via email and verbally.
- Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time.
- Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation.
- Not substantially exposed to adverse environmental conditions.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.
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