Position Overview: Natera is looking for an experienced and strategic Sr. Product Manager / Associate Director of Product Management to lead the development and commercialization of our Altera tumor genomic profiling product line. In this highly visible and dynamic role, you will drive the entire product lifecycle, from prioritizing new features and programs to developing a strategic roadmap and enhancing product performance. Your work will directly impact patient care by providing innovative oncology solutions to healthcare providers and stakeholders.
This role requires a blend of strategic thinking and hands-on execution, ensuring that our products deliver maximum value in the competitive oncology space.
Key Responsibilities:
- Product Strategy & Roadmap Development
- Develop and execute the product roadmap for the Altera tumor genomic profiling product line.
- Prioritize new features and initiatives, balancing customer needs and operational constraints.
- Collaborate with cross-functional teams, including Molecular Biology R&D, Software Engineering, Sales & Marketing, Clinical/Medical, Operations, Regulatory, and Business Development, to ensure successful product execution.
- Product Performance & Improvement
- Oversee product performance, identify key metrics, and collaborate with teams to drive continuous improvement strategies.
- Analyze performance data, develop actionable insights, and implement changes to improve product quality, efficiency, and market competitiveness.
- Market Research & Customer Insights
- Conduct Voice of Customer (VOC) interviews, market research, and competitive analysis to inform product development and support growth.
- Leverage market insights to validate new features, enhance customer satisfaction, and ensure product-market fit.
- Business Case Development
- Identify new business opportunities and create financial models to support product initiatives and strategic investments.
- Develop comprehensive business cases that align with company objectives and present data-driven strategies to senior leadership for alignment and buy-in.
- Cross-Functional Collaboration & Communication
- Collaborate with Marketing to define product positioning, develop market launch strategies, and create compelling marketing collateral.
- Communicate the product vision, progress, and roadmap updates regularly to internal and external stakeholders.
- Ensure seamless collaboration between departments to achieve business objectives.
Qualifications:
- Bachelor’s degree in Life Sciences, Statistics, Engineering, or related fields (Master’s or PhD preferred).
- 7+ years of relevant experience, including 5+ years in product management, product marketing, commercialization, or strategic consulting.
- Experience with oncology products, diagnostics, or medical devices, particularly in molecular testing or somatic biomarker testing, is strongly preferred.
- Proven track record of leading product management initiatives in the life sciences or biotech industry.
Skills & Abilities:
- Strong leadership skills with the ability to inspire and influence cross-functional teams to achieve strategic goals.
- In-depth understanding of core technologies and the ability to translate customer needs into compelling value propositions.
- Exceptional project and process management abilities, with attention to detail and the capacity to manage multiple tasks simultaneously.
- Basic financial modeling skills and the ability to develop business cases are a plus.
- Excellent written and verbal communication skills, including the ability to present to senior leadership and drive cross-functional collaboration.
- Strong analytical skills for data-informed decision-making and identifying market opportunities.
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