We are seeking a creative, experienced, and data-driven marketing leader to create and execute integrated marketing strategies for a suite of web-based services designed for homeowners and trade professionals. This is an exciting opportunity to build an appealing new brand that aims to disrupt the repair & remodeling industry by taking it from stressful to streamlined.
As the Senior Marketing Manager, you will be responsible for developing an integrated strategy that builds brand awareness and drives traffic to our online services. You will think strategically and analytically about the business opportunity, competitive landscape, marketing trends, and user behavior. You will be responsible for selecting and managing a set of creative vendors. You will partner with our amazing data team to implement and refine full-funnel tracking strategies and processes that allow us to understand and improve our results. You will recommend and gain alignment on new or updated campaigns and tactics that allow us to find the best next users of our products and take advantage of the enthusiasm of our existing users.
This is an exciting opportunity to play a crucial role in building a new brand and business. If you are passionate about building amazing brands and thrive in a fast-paced startup environment supported by a strong enterprise, we would love to hear from you. This position will work a hybrid schedule with 2-3 days per week reporting to the Kirkland, WA office.
Responsibilities
- Build and optimize the marketing strategy for a new brand and a suite of digital services.
- Select vendors to provide excellent advice and deliver outstanding marketing materials and tactics.
- Deliver on our brand’s promise and appeal with breakthrough creative and sharp campaign execution across paid and organic media (social, ad platform, SEO, email, and other).
- Monitor competitive and category landscape to spot new opportunities and update our strategy accordingly.
- Implement processes to track, measure, and report on marketing metrics.
- Analyze data, market research, and customer feedback to identify areas for improvement.
- Prepare reports and recommendations for leadership and other departments.
- Assume responsibility for budgeting, tracking marketing expenses, and analyzing ROI.
Qualifications
Requirements and Skills
- 8+ years of marketing experience in web-based services for B2C, B2B, or both.
- Demonstrated success in leading creative campaign development and execution.
- Demonstrated use of data to measure and improve campaign performance at all points of the funnel.
- Experience setting up and optimizing industry standard marketing technology products, such as Hubspot, Pardot, Salesforce Marketing Cloud.
- Excellent organizational and cross-functional leadership skills.
- Excellent communication and interpersonal skills.
- Excellent problem-solving and conflict resolution skills.
- Solid understanding of reporting and budgeting procedures.
- Industry experience: Online home, fashion, health, wellness, or similar.
- Bachelor’s degree in marketing, business, or equivalent.
Benefits
- Competitive salary commensurate with experience.
- Generous benefits package, including health insurance, retirement plans, and paid time off.
- Opportunity to work with cutting-edge technology and build a new brand.
- Access to ongoing professional development to enhance skills and career growth.
Additional Information
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at staffing@masterbrand.com.
Salary and Benefits
The base salary range for this position is $120,000-$188,000 annually, depending on qualifications and experience. We offer a comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) plan, paid time off, and an annual incentive program.
#J-18808-Ljbffr
