Changing lives. Building Careers.
Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what's possible and making headway to help improve outcomes.
Under direct supervision of a Director, Global Marketing - Codman Specialty Surgical, CSS, this role will identify and implement global product strategies, marketing plans, promotional programs and related activities relating to the Hydrocephalus and Neuro Critical Care product lines to ensure that existing and new products meet Company goals and expectations. This role has responsibilities for the successful commercial execution of responsible products, develops and coordinates all aspects of new product development, product launches, and maintains marketing functions for the growth of current products. This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.
Key Responsibilities:
- Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies.
- Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction.
- Actively mentors less-experienced group members in Marketing-related areas.
- Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s).
- Determines strategic product line decisions such as priority of product or line enhancements optimizing organizational goals and objectives.
- Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles.
- Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments.
- Prepares annual budget forecasts for the marketing functions related to the product line(s).
- Maintains frequent contact with strategic industry experts and trade organizations.
- Collaborates with sales to ensure high-quality sales support for new product/market introductions.
- Establishes and maintains key professional relationships with internal and external constituents.
- Monitors forecasts and works collaboratively with other departments to ensure product availability.
- Maintains up-to-date product and industry knowledge.
- Supports the Company's medical education initiative.
- Works collaboratively with Marketing Communications and other related departments.
- Participates in strategic sales and marketing planning activities for assigned products.
Qualifications:
- Bachelor's degree in marketing or related field.
- MBA preferred.
- Experience with Neurosurgical or related products in a hospital surgical setting.
- 5+ years of hospital-focused, marketing experience within a medical device or pharmaceutical company.
- Global medical device/pharmaceutical marketing experience required.
- Medical device or pharmaceutical sales experience preferred.
- Operating room and Neuro Intensive Care Unit product/technology experience preferred.
- Demonstrated conceptual problem-solving skills.
- Demonstrated project management and excellent written and verbal communication skills.
- Strong interpersonal and coaching skills.
- A demonstrated capacity for strategic thinking, planning, marketing and product development.
- Average travel requirement is approximately 30%.
- Performs other duties as required.
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.
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