What do we do?
At Sonsray, we’re in the business of moving mountains. Sonsray supports the construction, transportation, and agriculture industries. We are the largest Thermo King and CASE Construction Equipment dealership on the West Coast. Sonsray provides comprehensive sales, as well as parts and service support, including rental and leasing programs for our customers.
Why work here? At Sonsray, we value all employees, their contributions, and most importantly, their ideas! We know that the key to moving mountains is teamwork.
- Medical (HSA and PPO options)
- Dental, Vision, and Life insurance - Free
- 401K with competitive contributions made by Sonsray
- 80hrs of annual vacation which increases with years of service
- One full paid day off for Community Volunteer Work annually
- Birthday Dinner on Sonsray
- Privately owned and operated. All decisions come from the heart, not a boardroom
- Annual Holiday Party - we cover airfare and hotel for you and your +1
- We’re growing! We encourage you to also
- Open door policy - enjoy working with an active owner and management team
Compensation: $170,000 - $195,000 Annually DOE
Responsibilities:
The Vice President of Sales will be a critical leader in driving SONSRAY's continued growth and success. This role involves leading and managing a high-performing sales team, setting strategic sales targets, and ensuring the integration of new teams as SONSRAY continues to expand. You will oversee the performance of sales staff, manage Sales Coordinators, and provide training and development to ensure all teams align with SONSRAY's high standards and policies. This position requires a proven sales leader with strong experience in outside sales and a track record of success in driving sales growth across multiple states.
- Lead, mentor, and develop a growing team of outside sales professionals across multiple regions. Create a culture of accountability and excellence, ensuring all sales personnel are trained and developed according to SONSRAY policies and standards.
- As SONSRAY grows through acquisitions, the Sales Director will be responsible for integrating new teams into the organization. This includes training them on SONSRAY’s policies, procedures, and sales methodologies to maintain consistent performance across the company.
- Set individual sales targets for each salesperson, track sales performance, and ensure team members meet or exceed their goals. Develop actionable plans to address underperformance and reward high achievers.
- Oversee the performance and expectations of the Sales Coordinators, ensuring they provide effective support to the sales team and contribute to achieving overall sales goals.
- Work closely with dealership operations to align sales strategies with operational capabilities, ensuring an efficient and seamless customer experience.
- Utilize EDA tools to analyze sales data, monitor performance trends, and adjust strategies as needed to optimize results.
- Provide regular reports on sales performance, forecasts, and key performance indicators (KPIs) to executive leadership.
- Participate in educational opportunities, read professional publications, and engage with professional networks and organizations to stay current with industry trends and best practices. Continuously seek ways to improve personal and team performance.
- Ability to travel as needed to visit regional locations, attend industry events, and meet with key clients and team members.
Qualifications:
- Minimum of 5+ years of experience in outside sales, with a preference for dealership or industrial equipment sales.
- Proven leadership experience managing multi-location teams, including a history of setting and achieving sales goals.
- Strong ability to mentor, train, and develop sales professionals, particularly during times of growth and acquisition.
- Experience in managing Sales Coordinators, setting clear expectations, and monitoring performance.
- Proficiency in EDA tools and sales reporting systems.
- Excellent communication, negotiation, and relationship-building skills.
- A hands-on leader who can inspire and drive teams to achieve excellence.
- Ability to travel as needed to support the sales team and meet with clients.
- Bachelor’s degree in Business, Sales, or a related field preferred but not required.
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