Associate Director of Marketing, Strategic Content Management
INTRODUCTION
About FGS Global -
FGS Global is a strategic advisory and communications consultancy, with over 1200 multidisciplinary experts across the world’s major financial, government, business, and cultural centers. The firm is an acknowledged leader in crisis, corporate reputation, public affairs and capital markets, M&A advisory and boardroom communication counsel. FGS Global supports its clients in addressing a myriad of stakeholder concerns by leveraging its research and insights, media placement, content, digital, and data capabilities. The company was created in December 2021 by combining Finsbury, Hering Schuppener, The Glover Park Group, and Sard Verbinnen & Co. FGS Global serves its client base from 27 cities worldwide, including U.S. Offices in New York, Washington, D.C., Los Angeles, Boston, Chicago, San Francisco, South Florida, and Houston.
We are seeking an Associate Director, Marketing to be based in our New York office; this is a hybrid role with at least 3 days expected in-person.
This role will be responsible for helping to organize and implement our marketing strategies and initiatives in North America. The individual works closely with other teams across the firm to design and ensure smooth execution of campaigns.
Responsibilities
- Content Strategy, Creation and Management
- Develop and Execute Strategy: Create and implement a comprehensive, innovative, and high-quality content strategy.
- Content Calendar Management: Own the content calendar and ensure the timely delivery of all content projects.
- Full Cycle Content Development: Oversee the entire content development process from drafting to distribution.
- Collaboration with Partners: Partner with practice and sector leaders to draft and refine thought leadership content, ensuring alignment with marketing campaigns, product launches, and other business initiatives.
- Data-Driven Content: Collaborate with the Research team to create data-driven thought leadership pieces.
- Creative Packaging: Work with the Digital and Creative teams to package thought leadership in visually engaging and creative formats (e.g., infographics, videos, interactive websites).
- Industry Trends: Stay updated on the latest industry trends and the competitive landscape.
- Internal Marketing: Partner with the internal communications team to promote thought leadership and other marketing initiatives internally.
- Campaign Management
- Full Cycle Campaign Management: Oversee the entire lifecycle of marketing campaigns and coordinate with the broader global marketing team to support various marketing campaigns.
- Targeting and Channels: Advise practice and sector partners on targeting and audience channels, both externally and internally.
- Best Practices: Stay informed about developments in campaign marketing and share best practices with the team.
- Business Development Enablement
- Marketing Materials Management: Maintain and update the library of marketing materials (collateral, pitch decks, credential decks) to ensure they reflect the FGS Global brand and messaging.
- Accessibility: Work with the internal communications team to ensure marketing materials are easily accessible.
- Metrics and Budgeting
- Budget Management: Oversee the content creation and campaign budget.
- Metrics Tracking: Manage the tracking and reporting of content performance metrics.
- Other
- Cross-Functional Support: Provide support to other marketing functions as needed.
The Person:
The ideal candidate must be a proactive and solution-oriented thinker with the ability to work in a fast-paced, collaborative environment. The individual will be a functional expert with specific experience in marketing and work alongside other professionals to help execute the marketing strategy for North America.
Additional Qualifications and Experience:
- 5-7 years’ experience in a marketing-based role, ideally in a professional services firm (communications agency, financial services, consulting, law firm, etc.).
- Strong understanding of content marketing principles and best practices and ability to develop and implement comprehensive content strategies that align with business goals.
- Excellent project management and planning skills with the ability to manage multiple projects simultaneously.
- Strong multi-channel campaign management experience.
- Confidence and presence to work effectively with colleagues at all levels.
- Well-rounded, adaptable and detailed-oriented individual comfortable working through challenges.
- Excellent written and verbal communication skills.
- Highly collaborative, and comfortable working in a team-based environment.
- Results focused, with a high bar for quality.
- A “how can I help” approach.
- A bachelor’s degree in marketing, communications, or a related field of study.
Candidates must be authorized to work in the United States and not require visa sponsorship now or in the future.
This job description is only a summary of the typical functions of the job, not a comprehensive list of all possible responsibilities, tasks, and duties.
What We Offer
- We offer a competitive salary, performance bonus, and fully paid medical, dental, and vision benefits, as well as ongoing employee development and training programs.
- Competitive compensation package.
- Great health benefits, including medical, dental and vision insurance.
- 401(k) with a 50% matching program.
- Generous time off benefits.
- A collaborative group of smart, passionate and highly motivated people.
- Team-oriented work environment structured to provide opportunities for professional growth and development.
FGS Global provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability or genetics. In addition to United States federal law requirements, FGS Global complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
When you submit an application, we collect certain personal information about you for the purpose of evaluating your qualifications for the position. For more information about our privacy practices, please visit our privacy policy at https://fgsglobal.com/privacy .
Thank you for your interest in FGS Global.
New York City Salary Range
$100,000—$140,000 USD
We offer medical, dental and vision plans, life insurance, short-term disability, long-term disability and AD&D plans, 401(k) with company matching contribution, technology reimbursement, discretionary bonuses, and paid time off to eligible full-time employees.
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