San Francisco — hybrid — full-time, permanent
Community Marketing, Entertainment and Partnerships
Supercell’s games have been downloaded billions of times and are actively enjoyed by hundreds of millions of monthly players worldwide. To aid in our company mission of having our games played by as many people as possible and remembered forever, we want to build durable, global franchises that can stand toe-to-toe with the most widely and deeply beloved franchises in the world. Our Entertainment & Partnerships (E&P) team is responsible for strengthening our franchises’ place in popular culture, entertaining our existing fans, and attracting new ones -- by creating content, products and experiences that bring our worlds and characters to life in delightful new ways outside of our games.
In this role, you will develop, own, and execute community marketing plans that help promote E&P’s entertainment content, products and experiences to our many loyal fans. You’ll do so by strategically weaving together Supercell’s owned channels (social, PR, and in-game integrations and content), Supercell’s unique group of global influencers, and our entertainment partners’ social / PR channels in fun, innovative and unexpected ways. Whether it’s a plush toy, an action figure, an immersive experience, or a theatrical animated film -- you will play a pivotal role in shining a bright, global light on our entertainment products to make sure fans all around the world know about them.
Responsibilities
- STRATEGY: build and execute a Community Marketing strategy for E&P products and live experiences to help us maximize their reach and impact
- SOCIAL CHANNELS: own and execute social media calendars for E&P’s major product launches as well as smaller product releases
- INTEGRATED COMMS: create, own and execute integrated communications plans to launch our entertainment products in partnership with Supercell’s Comms team
- SOCIAL BRAND DIALOGUE: engage with partner brands and their Social communities in service of E&P’s products
- PARTNERS: work with our external entertainment partners to execute co-marketing and coordinate with their Social / Comms
- CONTENT CREATORS: partner with our carefully-cultivated group of external creators in ways that help them serve and build their own audiences, while also shining a spotlight on E&P products
- IN-GAME INTEGRATIONS: partner with our Game Community Managers and Game Developers to develop and promote delightful in-game experiences, from “cosmetics” and seasonal themed content to special, custom gameplay modes and more
- VOICE OF THE COMMUNITY: be the voice of the community within the E&P team and represent the player perspective
- DIRECT COMMUNITY INPUT: engage directly with our massive global community of players to give them a voice in shaping our entertainment strategy and products (fan contests and voting, seeking input, etc)
Requirements
- 8+ years experience in Community Management and Marketing
- Very adept and comfortable building trust and relationships across cross-functional teams; ideally with experience doing so in an international organization
- Strong experience collaborating with cross-functional teams
- Experience directly engaging with a passionate fanbase -- preferably for an entertainment franchise, but could also be for a beloved brand
- In-depth knowledge of social and content channels as well as emerging trends and best practices
Nice-to-haves?
- Nice-to-have: close relationships with partnership teams at social media platforms
- NOT required: direct experience in the gaming industry
Intangibles
- Passion for entertainment and pop culture
- Familiarity with gaming
- Ability to both craft an ambitious, robust strategy and to execute it
- Exceptional oral and written communicator
- Consummate storyteller and a master of “narrative”
Benefits and Compensation
While the salary range based on your background, skills, and experience for this position is $125k – $187k, your financial compensation model also consists of an annual bonus, RSU equity, and 401k. However, luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life. We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource.
About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters. To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed.
You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company. We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it.
This position is in San Francisco, but you're not?
Luckily, moving to San Framcisco is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse.
Not sure if you should apply?
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.
And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)
Interested?
Then just apply here. We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.
#J-18808-Ljbffr