Account Director, Gaming and Emerging Tech PR
People of color, people with disabilities and women are strongly encouraged to apply. BerlinRosen is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality, creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE DIGITECH TEAM
Our Gaming, Digital Entertainment and Emerging Tech division, known as the DigiTech team, has been growing steadily over the past three years, specializing in these dynamic sectors. With expertise across both B2B and B2C brands, the DigiTech team is part of our rapidly expanding Tech and Innovation practice, representing leading companies and organizations shaping the future of technology, entertainment and more. Specializing in gaming, entertainment and emerging tech, we work with a wide range of clients, from new gaming studios and emerging tech startups to established companies, delivering tailored PR strategies that help them grow and succeed in a rapidly evolving landscape.
ABOUT THIS ROLE
We are seeking an experienced Account Director with a passion for gaming and emerging technologies to join our team. The ideal candidate will have a strong background in PR agency work, a proven track record of securing top-tier media coverage and an entrepreneurial spirit to help grow our department. They should excel at managing multiple clients across dynamic industries, thrive in a fast-paced environment and bring a strategic mindset that helps drive innovative, results-driven PR campaigns. A passion for both gaming and tech, combined with a willingness to roll up their sleeves and contribute to the department's success, is essential.
Note: This role is available only to candidates based remotely in Los Angeles or in New York, where in-office attendance is required three days a week.
ACCOUNTABILITIES AND QUALIFICATIONS
As an Account Director on the Gaming and Emerging Tech PR team, you will:
- Lead PR campaigns for gaming clients, including video game launches and gaming-adjacent sectors such as game development technology, digital entertainment (anime, manga, streaming services), licensed IP products and gaming/tech accessories.
- Drive PR strategies for emerging tech clients in areas like AI, Web3, VR/XR and other innovative fields.
- Develop and maintain strong relationships with top-tier journalists and media outlets, ensuring consistent, high-quality coverage for clients.
- Personally secure media placements, working directly with reporters, editors and influencers in the gaming and tech space.
- Oversee day-to-day client communications, ensuring expectations are managed and consistently exceeded.
- Work closely with clients to identify new opportunities for media coverage and thought leadership, continually positioning them as industry leaders.
- Manage the creation of press materials such as press releases, media alerts and pitches tailored to different media outlets.
- Act as a senior advisor to clients, providing strategic counsel on messaging, media strategy and brand positioning.
- Collaborate with the team's lead to proactively drive business development, identifying and pursuing new opportunities in the gaming and emerging tech sectors to help grow and expand the department.
- Mentor junior staff and collaborate cross-functionally with internal teams to ensure seamless execution of campaigns.
- Analyze and report on the success of PR campaigns, using data to inform strategy and improve results.
- Stay informed about industry trends and competitor activities, providing insights to both clients and the internal team.
- Thrive under pressure and manage tight deadlines, delivering top-notch results even in a fast-paced, high-stakes environment.
- Demonstrate a solution-oriented mindset, thinking creatively and strategically to deliver out-of-the-box ideas for clients.
Essential skills:
- Must have a minimum of 6+ years of PR agency experience in both the gaming and tech sectors (non-negotiable; experience in both is required).
- Must be passionate and interested in working on both gaming and tech accounts, demonstrating enthusiasm and expertise in both areas.
- Must have a well-rounded PR expertise that goes beyond product launches, with experience in developing holistic PR strategies including thought leadership, corporate communications and reputation management.
- Prior experience as an Account Director at a PR agency, with a proven track record of leading and managing client accounts effectively, is highly preferred.
- A proven track record of securing top-tier media coverage through personal effort, not just team management.
- Proven ability to lead brainstorms, develop comprehensive PR plans from start to finish, project key performance indicators (KPIs), and effectively present and guide clients through the plan’s execution.
- Strong media relations skills with an existing network of gaming, tech and entertainment media contacts.
- Experience developing and executing comprehensive PR strategies, from concept to execution, for both large-scale and startup clients.
- Excellent written and verbal communication skills, with a talent for crafting compelling stories and pitches.
- Demonstrated ability to manage multiple projects and clients simultaneously, with strong organizational skills.
- Entrepreneurial spirit, with a track record of contributing to business development and department growth.
- A proactive and solution-oriented attitude, always looking for ways to drive results and exceed client expectations.
- Ability to think creatively and strategically, offering innovative solutions to complex client challenges.
- Passion for emerging technologies and the ability to quickly learn and adapt to new industries and trends.
- Strong leadership skills, with experience mentoring and managing junior team members.
- Ability to thrive in a dynamic, fast-paced environment, with strong problem-solving skills and a positive attitude.
- Ability to make sound decisions independently while also having the judgment to know when to pull in senior leadership for guidance and support.
- Knowledge and working experience in social media, influencer marketing, and other integrated marketing areas is a plus.
- Experience with media monitoring tools and analytics platforms to measure campaign success and make data-driven decisions.
WORKING AT BERLINROSEN
Compensation philosophy: BerlinRosen offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.
Salary range (commensurate with experience and skills): $110,000-$130,000.
Account Directors are eligible for end of year bonuses based on firm, team and individual performance.
- Medical, dental and vision insurance for employees and dependents.
- Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA).
- 401K with a 4% employer match and no vesting period.
- Generous paid time off (PTO): 20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays.
- Mobile phone reimbursement for data and minutes.
- Employer-funded life insurance.
- Discounted annual bikeshare membership.
- Corporate discounts through Tickets at Work.
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