Company Description
At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real-time data that connects world-class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.
Job Description
The Senior Vice President, Brand Experience (SVP) is responsible for generating strategic media initiatives and leading all aspects of media planning for key client accounts. The SVP fosters and builds key relationships with clients across all levels and functions. They manage, lead, and develop their internal brand experience (media planning) team and can take an active hands-on role in the deployment of strategic plans when necessary. The SVP is fiscally accountable for ensuring proper budget management and identifying revenue potential for the agency.
Key Responsibilities:
- Responsible for developing, implementing, and executing strategy to define the future direction of client business.
- Actively listen to clients and continually identify opportunities to lead thinking. Team leader for client interaction fostering positive relationships.
- Identifies key target insights based on client brief necessary for formulating communication strategy.
- Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
- Ensure the quality of work for all client deliverables.
- Serves as key resource for local markets in defining media strategy and media plans.
- Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed client expectations.
- Serves as leadership and content development coordinator for all client presentations.
- Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation.
- Ability to cross-sell interagency products and services.
- May participate in new business pitches as required.
Qualifications:
- 15+ years of digital media experience with progressive levels of responsibility and business acumen in marketing and communications, team management, and P&L management.
- Excellent client management experience working with senior-level leaders internally and externally.
- Online and offline media experience, including TV, Display, Search, Social, and Mobile.
- Demonstrated ability to establish high levels of trust and credibility internally and externally, able to influence others to action.
- Excellent written, verbal and presentation skills – effectively presents formal POVs internally and externally.
- Strong leadership skills and general management orientation. Critical assessor of talent – builds and motivates high-performing teams.
- Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results.
- High results-orientation, able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change.
- Team oriented – approachable and viewed as coach and mentor to others.
Additional Information:
Publicis Collective is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
