The Director, Copywriting role is responsible for creating breakthrough creative expression of TIAA across all touch points with a passion for storytelling through writing. The role produces work for both Institutional and Consumer audiences that will be distributed through a range of channels from digital display advertising to brochures and events. The successful candidate will work with key client marketing partners to conceive and develop assets that will resonate with our audiences.
Key Responsibilities and Duties
Conceive, develop, and write copy that compels the desired action in our target audiences
Produce well-written content that is SEO friendly and optimized for conversion
Create compelling ad copy, landing pages, social media posts, email, and other content in support of marketing campaigns
Review and edit partner-generated copy
Collaborate with designers and creative teams
Collaborate with stakeholders to ensure breakthrough and relevant outcomes
Ensure all project requests are met and effectively prioritized.
Ensure the work is consistent with brand standards and tone of voice
Manage projects through the Workfront project management system
Educational Requirements
- University (Degree) Preferred
Work Experience
- 5+ Years Required; 7+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
8IC
Required
- 5+ years of marketing content writing experience in financial services
Preferred Skills
- 7+ years of marketing content writing experience in financial services
- Retirement-focused financial services experience a plus
- Strong editorial, proofreading, and writing skills
- Familiarity with keyword research
- Experience with SEO copywriting best practices
- Experience with social media and content marketing
- Ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience
- Demonstrated track record of professional copywriting, with samples
- Exceptional writing skills
- Proofreading experience
- Demonstrated understanding of modern, digital campaigns
- Ability to simplify and streamline content
- Experience with WorkFront or other project management system
- Excellent interpersonal, oral, and written communication skills
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Related SkillsAudience-focused Communication, Audience Insights, Builds Visual Materials, Content Development, Continuous Improvement Mindset, Copywriting, Creative Thinking, Customer-Focused Campaign Development, Delivers On-Product Marketing Strategies, Digital Design, Innovation, Marketing Writing Effectiveness, Messaging Effectiveness
Anticipated Posting End Date:
2024-10-21Base Pay Range: $119,300/yr. - $164,000/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
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