Senior Product Marketing Manager, Amazon Bedrock, AWS AIML Product Marketing Team
Job ID: 2728591 | Amazon Web Services, Inc.
Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for the large language models (LLMs) and other foundation models (FMs) supported by Amazon Bedrock and Amazon SageMaker? Our AI/ML Product Marketing Team is excited to add a Sr. Manager, Product Marketing Manager to our team to drive these exciting initiatives!
The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from strategic plans or creative ideation to detailed execution multiple times per day. This helps us manage time and juggle multiple priorities to execute high-quality deliverables.
This role may sit in any of these locations: Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA. Relocation offered to these locations only from within the USA.
Key job responsibilities
- You will be part of the team responsible for defining our positioning and messaging to customers who are in the process of deploying generative AI with Amazon Bedrock.
- You will create compelling content to help customers understand the use cases and value propositions and build the right programs to increase customer engagement and service adoption.
- You will help define the strategy for how we reach our customers as they build on our models and collaborate closely with product marketers across the organization.
- You will work with AWS customers to understand how they are deploying AWS generative AI to transform their practices.
- You will work closely with various teams to identify strategic customers and develop them into game-changing references.
- You will get to work on a rapidly growing business and have a big impact every day.
A day in the life
- Drive messaging and positioning for our model offerings and related services.
- Create strategic customer references, including deep dives on ROI from deploying generative AI use cases.
- Craft audience-specific messages, content, and tools (eBooks, presentations, whitepapers, etc.).
- Develop and execute breakthrough product marketing activities that reach target audiences effectively.
- Partner with other marketing teams to drive and execute on global marketing initiatives.
- Work effectively across AWS to achieve business goals.
- Develop and launch training, tutorials, and promotions to increase adoption of products.
- Continuously measure and optimize product marketing initiatives.
- Lead a team of marketers focused on developing the best materials to win in the marketplace with generative AI.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest-growing small- and mid-market accounts to enterprise-level customers.
BASIC QUALIFICATIONS
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- 7+ years of product marketing experience specifically in software or technical domain with 2+ of those focused on AI/ML domain.
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting.
- Experience using data and metrics to measure impact and determine improvements.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer.
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