Company Description
About Zenith:
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities, and our media investments for some of the world’s leading brands.
Job Description
Overview:
The Director, Digital Investment will be responsible for activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports.
Role Objectives:
- Lead planning and implementation for client accounts across digital channels
- Play a leading role in all aspects of campaign management including vendor liaison and reporting
- Provide training/support for Associate Negotiators in billing, reporting, trafficking, analytics, and research
- Lead in presentation of data, insights, and media to clients
- Serve as the client’s first point of contact on Investment, connecting and collaborating with experts from social and precision teams to produce holistic plans
- Possess intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
- Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
- Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
- Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
- Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
- Create dynamic presentations that effectively communicate to our clients
- Prepare and deliver buying and/or digital trafficking specs and guidelines
- Continuously drive innovation
Qualifications
Minimum Qualifications:
- B.A. or B.S. in Marketing, Advertising, or related field
- 8+ years of digital media buying experience
- Experience planning digital campaigns
- Excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-through skills
- Strong analytical, research, and quantitative skills
- Hard-working, resourceful, and thrive in a fast-paced environment
- Advanced Excel and PowerPoint skills, including formulas, v-lookup, conditional formats, pivot tables, etc.
- Strong understanding of the technology marketplace, including awareness of key publishers, products, and trends
- Experience with Prisma preferred
- Experience with research tools such as Nielsen, ComScore preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $121,000 - $150,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/6/2024.
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