CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.
Deutsch Family Wine & Spirits is seeking a District Manager, Northern CA. The District Manager (DM) is responsible for building strong professional relationships with trade accounts, making persuasive sales presentations, and closing sales. They guide the distributor sales team, conduct ongoing education and training, execute marketing programs, achieve specific objectives, and manage retail presence. The DM fosters relationships with key distributor Sales Reps and Managers, captures a disproportionate share of mind, and presents valuable trade observations for impactful sales programs. Developing relationships with distributor advocates is also part of their role, enhancing WJD's market presence and influence.
This position will report to the Regional Manager, Northern CA and is preferably based in the Bay Area or Sacramento. The responsibilities below are representative of the key areas of focus but are not limited to the items listed below.
Responsibilities:
- Work with wholesaler sales reps and managers to further their knowledge of the Deutsch portfolio and to develop improved working relationships within these key groups.
- Interface directly with key on and off premise accounts to grow our business.
- Conduct in-store tastings and events as necessary to move brands forward (can be nights/weekends).
- Utilize distributors account sold data to identify opportunities and achieve improved brand positioning.
- Adhere to and effectively communicate company policy.
- Perform administrative tasks as necessary in a timely manner.
- Conduct sales meetings and product presentations for distributor sales staff.
- Motivate and manage distributor sales forces and executives through leadership; inspire confidence, gain respect as an effective company spokesperson.
- Manage key accounts by targeting sales by brand and monitoring execution via sales reports on a monthly basis.
- Assist in overall brand development by identifying new account opportunities and working with distributors to execute.
- Utilize market and customer knowledge to assist in the development of distributor programs based on available resources.
- Monitor and evaluate program execution within distributor sales force while in the trade.
- Conduct retailer and wait staff trainings to help create in-house ambassadors for our brands.
Qualifications:
- College degree preferred but not required.
- A beverage industry professional with a minimum of 2 years' sales experience with a supplier or distributor. Wine and spirits knowledge strongly recommended.
- Must understand craft cocktail culture & have a solid understanding of current spirits trends.
- Clear understanding of fine wine and its origins.
- Experience selling to all channels of trade primary emphasis in the on & off premise channels; should have strong existing trade/account relationships; prior measurable success in selling with other supplier or distributor would be desirable.
- Proven ability in territory sales management including creative and fact-based selling.
- Objective oriented, focused, and aggressive individual who needs little direction or supervision.
- A strong team player able to work in an intense, fast-paced environment.
- Strong interpersonal and leadership skills to direct the distributor sales forces and develop key retail customer relationships.
- Excellent communication and presentation skills.
- Computer literate and functional in Microsoft Office.
- Able to travel throughout the state on a regular basis for sales initiatives, distributor meetings and market surveys.
- Lift and carry wine/spirit's bag.
What We Offer:
- Competitive compensation.
- Career development opportunities.
- Medical, dental, vision and life insurance, PTO.
- 401 (k) match.
- Product allowance to enjoy on DFWS products.
- Tuition Reimbursement and a Pot Secondary education scholarship program for employees' children.
- Gym reimbursement.
- Employee Assistance Program.
We Value Diversity
At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do.
We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.
About Deutsch Family Wine & Spirits
Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Force & Grace, Josh Cellars, Josh Cellars Reserve, The Calling; France: Andre Lurton, Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.
Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com
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