JOB SUMMARY
The VP, Media and Sponsorships is responsible for leading media and sponsorship strategies and plans in support of Charter's Residential, Mobile and Spectrum Business goals and objectives. This position requires a proven record of accomplishment of delivering results, consistent execution and expert level knowledge of online and offline advertising (search engine, digital video/display, social, television (linear, connected, cable, local), radio, out of home, print, sponsorship marketing and advertising technology). This position directs an in-house staff and several external key agency relationships in all facets of media including overall media investment strategy, partner negotiations, campaign execution, optimization, reporting and analysis.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently supports all efforts to simplify and enhance the customer experience.
- Serve as the senior media leader in the marketing organization; provide strategic guidance and oversee execution of significant budget.
- Mindset of Media as a sales driver; focus on sales goals and attaining objectives with strong attention to results and optimization.
- Possess a blend of both online and offline media skills, embracing change and constantly testing new partners, tactics, strategies and platforms to maximize ROI.
- Utilize deep experience with complex attribution methodologies and media modeling strategies to evaluate quantitative performance; demonstrate qualitative value of growing the company's brand.
- Lead major negotiations with agencies, publishers and vendors to ensure maximum value for the company's dollar - be a zealous advocate for company's best interest with true ownership mindset of budget.
- Direct paid and owned media teams to manage campaigns and test cycles for customer acquisition and upgrade from inception through post campaign analysis.
- Drive advertising efficiencies and effectiveness; accountable for multimillion dollar media budget, ROI and cost per acquisition to drive profitable revenue and operating cash flow.
- Develop and maintain responsive and reliable relationships with external media vendors and advertising agencies.
- Make advertising purchase decisions that reach all key demos and channels; including but not limited to traditional media, digital media, regional sports, multicultural programming, etc. for both urban and rural DMAs.
- Negotiate contracts with advertising agencies; sharply focus on maximizing spend and reach.
- Partner with remaining marketing leaders to ensure final creative and placements are aligned with strategy and brand, consistent with target audience.
- Supervise a team that develops, maintains and communicates campaign calendars for all targets, products, offers and geographic areas.
- Communicate with internal and external research groups, industry organizations and other sources of expertise.
- Set and achieve deadlines for multiple simultaneous projects, ensuring accuracy and efficiency in deliverables.
- Responsible for hiring, training and developing staff, and driving a high performance culture and environment.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Ability to communicate in a clear, straight-forward, and professional manner
- Demonstrated organizational agility
- Demonstrated strategic agility
- Ability to anticipate and adapt to changing competitive landscapes
- Ability to manage and foster change
- Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business expertise
- Creative/Strategic/Thinks "outside the box"
- Ability to conduct formal presentations to all levels of management on issues or findings
- Ability to make decisions and resolve problems while working under pressure
- Ability to supervise and motivate others
- Ability to work independently
- Ability to analyze and interpret data to make recommendations based on analysis and expertise
- Strong attention to detail balanced with the ability to think strategically
- Highly developed capacity for teamwork and a strong focus on the customer
- Penchant to work with a sense of urgency
- Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Required Education
Bachelor's Degree in Business, Marketing or related discipline and/or an equivalent experience
Required Related Work Experience and Number of Years
Advertising experience - 15+
Management experience - 8+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of cable television, high speed Internet and mobile products and services preferred
Experience with budgets in excess of $100M preferred
Preferred Education
MBA or related Masters preferred
Preferred Related Work Experience and Number of Years
Industry specific experience preferred
WORKING CONDITIONS
Office Environment, On-site
Possible 5% - 10% travel for Spectrum Reach, market visits, Sponsorships, etc.
PHYSICAL AND MENTAL REQUIREMENTS
Physical Requirements
Mental Requirements
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