Overview of Position: Are you a forward-thinking sales leader with a passion for leveraging data and AI to revolutionize lead generation and development? If you thrive at the intersection of technology and sales, this role is for you! We are hiring a Senior Manager of Sales Engagement who will spearhead innovative strategies within our go-to-market organization to drive engagement with our target accounts. You will lead a team that employs advanced digital tools to create meaningful engagement with prospects and ensure a seamless transition to our Sales team for meetings.
Overview of Team: The Sales Engagement team is dedicated to driving high-quality lead generation and sustaining optimal engagement across our target accounts. This dynamic team thrives on experimentation, data analysis, and continuous learning, working cross-functionally with sales, marketing, and product teams to enhance our outreach strategies. We prioritize proactive engagement and use AI and analytics to refine our campaigns and outreach efforts. We believe in the power of effective communication and extensive collaboration to achieve scalable business growth.
What You’ll Do: As the Senior Manager of Sales Engagement, you will architect and execute the strategy that defines how our company engages with leads digitally. You will control the vision, implementation, and management of innovative lead generation initiatives, utilizing cutting-edge technologies to streamline engagement efforts. Your responsibilities will include:
- Leading and mentoring a team of Sales Engagement experts focused on utilizing data and AI tools to maximize prospect engagement and development.
- Collaborating with the marketing team to create highly effective campaigns that generate qualified leads, driving them into the buyer's journey.
- Analyzing data insights to optimize engagement strategies and tactics, continuously refining our approach based on performance metrics and testing outcomes.
- Developing and implementing best practices for digital engagement, ensuring alignment with broader sales strategies.
- Creating a framework that identifies promising accounts and prioritizes outreach efforts based on potential value and fit.
- Partnering with sales leadership to ensure seamless handoff of qualified leads, establishing clear guidelines for engagement and follow-up.
- Staying ahead of industry trends to introduce innovative practices, digital tools, and technologies that enhance lead generation efforts.
What We’re Looking For: The ideal candidate possesses a deep understanding of sales engagement processes and a strong background in leveraging digital tools for lead generation. You should have:
- Proven experience in a sales, sales development or marketing role, specifically in B2B environments, with a focus on SaaS products.
- Expertise in data-driven decision-making, with the ability to translate complex datasets into actionable strategies.
- A track record of building and managing high-performing teams that effectively use technology in sales processes, preferably with experience in the use of AI tooling.
- Exceptional communication and presentation skills, with experience engaging audiences ranging from executives to technical teams.
- A strong analytical mindset and problem-solving skills, adept at synthesizing insights to drive continuous improvement.
- An understanding of technical audiences, the software development lifecycle, particularly CI/CD practices, and how they relate to customer engagement strategies.
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