Salary Range: $75,490.00 To 75,490.00 Annually
At Working America, we believe in the power of collective action. Our mission is driven by the stories of working individuals who, together, can bring about significant change. With a membership of four million voices, our reach spans across various sectors, organizing those without the benefit of a union. As the community affiliate of the AFL-CIO, we unite working people around a shared economic agenda.
Position: Digital Communications Specialist
Reports to: Director, Media Strategies
DESCRIPTION OF DUTIES:
- Develop content for member and campaign communications, including but not limited to developing print materials, writing text messages, drafting emails, online petitions, and other digital content;
- Expand the organization’s use of social media tools to tell our story through digital and print media to reach target audiences, including opinion leaders, reporters, public officials, and members;
- Conduct experiments and rigorously track outcomes of communications campaigns, from A/B testing email subject lines to web ads, etc., and develop best practices and shared learning;
- Identify and develop strategies aimed at building and retaining membership segments, and help measure and analyze the effectiveness of such strategies;
- Develop, execute, track performance, and optimize digital media plans, including direct response, persuasion advertising, and other marketing campaigns. Specific tasks to be performed include but not limited to:
- Copywriting
- Campaign & ad group programming
- Keyword and automated bidding strategies
- Regular optimization
- Measure, analyze, and report on campaign performance to uncover actionable insights that will increase efficiency and performance of digital marketing efforts.
- Develop and maintain an informed awareness of topics of interest to Working America to most effectively carry out duties;
- Cross-functional support of all communications needs;
- Stay current with industry best practices and evaluate emerging technologies.
- Other duties as assigned.
QUALIFICATIONS AND SKILLS NEEDED:
- 2-4 years of experience in digital communications and social media required; communications experience in a labor, progressive, or political campaign environment preferred;
- Ability to set up ads in platforms like Google Ads, Meta Business Manager;
- Understanding of digital metrics with a proven track record of building approaches across a broad mix of campaign types;
- Knowledge of different CRMs to run acquisition campaigns into (BSD, Hubspot, Action);
- Understanding of conversion events, pixels and analytics platforms like Google Analytics;
- A technologically agile mindset, adapting to new and emerging content creation tools and platforms, ensuring that the brand remains relevant and ahead of the curve in a rapidly evolving landscape;
- Possess a lived or experienced understanding of the communities we organize in, particularly in efforts to communicate in communities that are majority female, BIPOC, non-college educated, and working class;
- Excellent verbal and written communication skills;
- Excellent interpersonal skills, ability to work with people from diverse backgrounds and cultures, and ability to work independently as well as on a team;
- Demonstrated ability to be flexible and able to adapt quickly to meet project needs;
- Demonstrated experience meeting tough deadlines and providing fast turn-around of quality communications and working in a high-pressure environment;
- Strong personal planning, motivation, and time management skills, with an ability to operate in a highly organized fashion;
- Demonstrated political skills and good judgment;
- Strong background in, or strong familiarity with, the labor movement, movements for progressive social change, and political or issue campaigns;
- Demonstrated interest in making a career in the labor movement.
Location: Washington, DC
Position Type: Full-time/regular
FLSA classification: Exempt
Starting salary is $75,490. Includes medical insurance and 401(k) with employer contribution.
Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.
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