OurFamilyWizard is a technology company on a mission to help families thrive across all of life’s circumstances. We bring together two leading family management brands: OurFamilyWizard, the world’s most trusted co-parenting application, and Cozi, the #1 family organizing app.
Cozi is the leading family calendar and organizing app, helping millions of families manage busy family life and receiving over 250,000 5-star ratings. OurFamilyWizard is a SaaS technology platform that enables families to co-parent seamlessly across households. Nearly one million parents and family law practitioners have leveraged OurFamilyWizard to coordinate schedules, record documentation, exchange digital payments, and settle disputes. Together, the platforms provide a holistic set of solutions for all types of families.
We are looking for passionate team members to join us in accelerating our growth to the next level by reaching the millions of families who can benefit from our technology solutions.
As a
Senior Acquisition Marketing Manager for Cozi, you will play a critical role in accelerating growth efforts for the Cozi brand by managing our acquisition strategy and execution.
What You Will Accomplish:- Own Cozi acquisition strategy and budget across paid and organic channels to achieve business goals.
- Develop a deep understanding of the Cozi customer, customer segments, and product offerings to craft stories and messaging that help families become passionate about our products.
- Utilize data-driven insights to make informed marketing decisions and continuously refine strategies.
- Create and optimize campaigns across multiple paid acquisition channels including paid social, Google Search, Apple Search, and mobile app marketing.
- Partner with third-party agencies and internal teams to support execution of high-quality campaigns across channels.
- Collaborate with the Cozi Marketing team on the execution of campaigns across additional channels including email, organic social, affiliates, and ambassadors.
- Support testing of new customer acquisition channels and targets, including building a testing roadmap and performance reporting.
- Build weekly and monthly performance reporting on acquisition efforts and share with Cozi leadership.
- Manage a marketing specialist focused on Cozi’s social media and community marketing.
Who You Are:- You are comfortable working in a fast-paced, growth environment.
- You are passionate about understanding the needs of our customers to communicate our solutions.
- You are a strong communicator and can effectively collaborate with cross-functional team members (Growth, Product, Engineering, Customer Support).
- You are analytical and data-driven with a performance mindset.
- You’re resourceful and take the initiative to research and understand new tasks.
- You like the variety that comes with being a generalist and can shift from one task to another within the marketing space.
What You Bring:- You have 5+ years of experience in acquisition marketing for consumer mobile apps with a proven track record of driving growth.
- You are proficient across a variety of marketing channels and tactics (e.g., app store advertising, paid social, influencer and affiliate programs).
- You have exceptional analytical and problem-solving skills, with a strong grasp of key growth metrics and data analysis tools.
- You are able to strategize at a high level while also diving deep into tactical execution.
Why Join?Great mission. Creating a safe and productive environment for families to co-exist is extremely important for us; we’ve been doing it for 20 years and are deeply motivated by adding value to the lives of parents, children, and practitioners.
Growing team. While we’ve been around for a while, we continue to evolve and innovate. That’s what keeps us going! You’ll have an opportunity to contribute meaningfully to our organization as we hit our second stride.
Amazing Culture. OurFamilyWizard has a positive and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together, we aim to be smart, humble, hardworking and, above all, collaborative.
Here’s a List Of Our Key Benefits:- Full Medical: OFW Pays 100% of the premium for employee AND additional family members.
- 401k: Up to a 4% match with immediate vesting.
- 12 weeks paid leave for all new parents.
- Learning & Development stipend for employees.
- Supportive and flexible working environment – work from anywhere!
Come As You Are!OurFamilyWizard provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
