Job Summary:The Director, Marketing Operations will report into the Global Vice President, Marketing & Market Access and will partner closely with GMMA Team, the regional brand teams and other cross functional partners. The role will have responsibility for the management of global asset planning across Otsuka’s portfolio to ensure the successful launch and growth of assets in key markets around the world. The role will lead all operational marketing activities at brand and above brand level including day to day support for the brand leads, leading delivery of The LAB, ensuring consistency and compliance with the GMMA Playbook and leading Global Brand Meetings. The Director, Marketing Operations will work to ensure that brand/early asset requirements are identified and incorporated into the Global Asset Plans ensuring that the right level of resource is assigned to each brand. The Director, Marketing Operations will lead annual reviews of the Global Asset Planning Process and ensuring that the regions are well represented in the process and that regional plans are in line with global strategy.
Core responsibilities include:
Strategic:
- Early Commercialization: Develop and maintain cross-functional timelines for multiple assets in the pipeline to ensure workstreams are on track. Maintain clear understanding of key clinical timelines and workstreams and identify delays in a timely manner. Provide clear and compelling project status updates to the global marketing team and to senior leadership. Identify risks as appropriate and work with the appropriate stakeholders to develop and execute on a mitigation plan.
- In-line Global/Regional Meeting Coordination: Maintain regional launch dates and other key information. Collaborate with key stakeholders from multiple regions to capture input and ensure alignment with global strategy.
- Global Asset Plan Management: Lead the process to develop annual strategic and tactical plans and recommend solutions to increase efficiency. Hold and lead discussion breakout groups with key stakeholders across a variety of functional teams. Ensure the development of clear and compelling asset plans delivered consistently across the portfolio.
Operational:
- Other: Serve as a point of contact for external agencies and vendors to coordinate vendor presentations and provide operational support for project execution. Help lead the development of key documents such as governance materials that may require inputs from multiple stakeholders under tight timelines.
- The LAB: Leadership, management, and content development for THE LAB, a key global communications platform. Develop a long term strategy for The LAB ensuring it meets the needs of all global and regional stakeholders, increasing utilization and improving quality of content.
- Global Brand Meeting: Overall leadership of the key annual meeting. Form a team each year to build content, theme and delivery of a highly engaging, motivational meeting for Otsuka colleagues around the world. Track feedback post meeting and incorporate into following years meeting ensuring an extremely positive experience for all attendees with sharing of best practices across markets.
- Marketing Support: When a brand or early asset team needs extra resource, the Director, Marketing Operations will bring their strong marketing experience to support the teams as required on multiple different projects/tactics.
- Team Meetings: Leadership of all internal GMMA team meetings working in partnership with the GMMA Senior Co-Ordinator, to plan out the meetings for each year (3 x F2F + monthly remote), building engaging content, delivering training in line with the needs of the team and maximizing the time that the team spends together.
The right candidate for this position has the ability to be a strategic partner with the global marketing leads, has strong project management skills and the ability to work across the organization and influence multiple senior stakeholders. They will have attention to detail and be able to proactively identify emerging risks and offer mitigation plans. They should also be able to collaborate and adapt to various work styles, needs, and priorities during tight timelines.
Qualifications:
- At least 8+ years of industry experience and a strong track record of success in commercial leadership roles of increasing scope and scale.
- A proven strategic marketer with a strong commercial mindset. At least 3-5 years in pre-launch market planning and/or launch marketing, new product commercialization, business development, or a combination thereof.
- An undergraduate degree in a relevant discipline such as marketing, science, or finance is required. An advanced science degree (MBA, MD, RN, PharmD, PhD) is preferred.
- Must bring a strong understanding of the pharmaceutical commercialization process. Cross-functional pharmaceutical experience (market research, sales, training, analytics, medical affairs, etc.) considered an asset.
- Up to 30% travel is required, based upon business needs. Ability to work and lead across multiple functions, geographies, time zones, and cultures.
- Team player with the ability to work collaboratively in a global, matrix organization.
- Executive presence; able to effectively represent the Company internally and externally with competence and credibility.
- Entrepreneurial mindset that can navigate and build functions.
Competencies:
- Accountability for Results: Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
- Strategic Thinking & Problem Solving: Make decisions considering the long-term impact to customers, patients, employees, and the business.
- Patient & Customer Centricity: Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
- Impactful Communication: Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
- Respectful Collaboration: Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
- Empowered Development: Play an active role in professional development as a business imperative.
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