Job Summary
Develops and executes API's brand and creative services among key audiences and ensures brand integrity by guiding strategy and implementation across multiple platforms, functions, and departments.
Duties/Responsibilities
- Develop and articulate the creative vision for campaigns, projects, and branding initiatives.
- Create and direct the execution for API's brand and corresponding assets, including the enforcement of style guide(s), institutionalization of brand assets, and ensures proper/correct usage of API logo.
- Work in concert with all API departments to develop a cohesive brand identity for all materials.
- Manage brand compliance in concert with all API departments, to guarantee API's brand image and voice is always consistent in every messaging output.
- Responsible for the organization of and access to all API visual and digital assets for API staff.
- Provide art direction for video, web, and photography projects.
- Work closely with members of the Executive Office to produce high-quality API-branded events including Board Meetings and other member events.
- Communicate API's value proposition throughout the brand architecture to support marketing strategies of internal clients.
- Plan, develop, and direct API marketing efforts to increase the brand identity of the association and liaise with API's Global Industry Services (GIS) leadership, communications, and marketing function.
- Assure alignment and integration between API brand and the marketing/communications of GIS products and programs to key client segments.
- Manage and develop creative group (web and graphic design) and ensure integrated design, look, and feel across all API collaterals and digital assets.
- Ensure quality of content and product including the design and delivery of collateral for GIS programs to meet business needs.
- Manage and direct website redesign process and implementation of audit recommendations.
- Oversee creative vendors and consultants as needed to ensure brand identity and quality of product.
- Plan and direct all creative work award submissions.
Supervisory Responsibilities
- Manage internal and external implementation of new API visual identity/logo, working with Operations, GIS, Policy Departments, and state and global offices.
- Manage a team of three, including graphic and web designers.
- Manage designated creative contractors and consultants.
Key Relationships
- Executive office
- Operations, GIS, and Policy departments.
- State and global offices.
Qualifications
- Requires 10+ years of experience in a similar role and subject matter expertise.
- Bachelor's degree in a relevant area, or other related field equivalent work experience.
- Minimum 10+ years of management experience and relevant subject matter expertise.
- Degree in communications or marketing preferred.
- Expert in Photoshop, InDesign, and Illustrator.
- Expert in Adobe CC Suite, highly proficient in Microsoft Office.
- Strong experience in campaign strategy, graphic design, web building, CRM implementation, email marketing, and social media.
- Ability to use illustration, photo, motion graphics, and video to execute project tactics.
- Ability to think creatively and innovatively to execute a project strategy in a timely, effective, and budget-conscious manner.
- Budget management proficiency.
- Proven experience with project management and leading teams.
Physical Requirements
- Able to remain in a stationary position working on a computer.
- Move about the office to access office machinery, meeting rooms, etc. on occasion.
- Operate a computer and other office machinery such as printers and copy machines.
- Transport items and equipment up to 10 lbs. on occasion.
Travel Requirements
- Up to 25%
This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent.
EEO Statement
API is an equal opportunity employer and diversity is a core value. We are dedicated to creating and sustaining an inclusive and equitable working environment for all. All aspects of employment will be based on merit, competence, performance, and business needs. Our success in maintaining a reputation for professional excellence depends on selecting the best-qualified candidates. Achieving this objective means that no employee or applicant for employment will be discriminated against because of race, color, religion, age, gender expression or identity, sexual orientation, pregnancy (including childbirth, related medical conditions, breastfeeding, and reproductive health decisions), genetic information, national origin, disability, marital status, personal appearance, family responsibilities, political affiliation, matriculation, credit information, the status as a victim or family member of a victim of domestic violence, stalking or sexual offense, or any prohibited basis under federal, state or local law.
API is committed to providing access, equal opportunity and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources Department via email at HumanResources@api.org.
Employees are typically hired at a point in their salary range based on prior experience, education, and market demand for the role; employees are also compared internally to their peers.
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